Today, DKNY launches its SS ’17 intimates, hosiery and sleepwear campaign, titled #GOODMORNINGDKNY. Featuring actress and model, Emily Ratajkowski, the campaign was shot on location in the brand’s native New York, by fashion photographer, Sebastian Faena.
Complimenting the launch of the campaign, DKNY also introduces a fashion film, set in a quintessential Manhattan apartment. Exiting said apartment to walk her dog, in nothing more than her DKNY bra and briefs, Emily greets her stunned neighbours and onlookers with a nonchalant “Good Morning New York!”
Embodying the attitude of New Yorker – confident and not afraid to make a statement, Emily’s authentic charm feels inherent to DKNY’s DNA.
“I have never been one to shy away from expressing my individuality – DKNY has always been about supporting strong, self-assured women and that’s a message that is very important to me,” says Ratajkowski