Why co-working really works

Kiss goodbye to retro water coolers and peeling carpet; co-working is giving office life a serious upgrade

Photographs: Hazel Coonagh. In conversation with Brenda McCormick.

Hot desking, rented offices: previously, the idea of shared workplaces may have conjured up images of lonely freelancers sitting at bare desks (Pot Noodle for one, anyone?). But the new generation of flexible work locations are cool, high-tech, design-led spaces. The perks? Flexibility – choose hot-desking or serviced office space – and the ready-to-go infrastructure. Slick interiors, central locations
and melting pot creativity don’t hurt either. Irish company Iconic Offices has 15 locations in Dublin, including The Greenway and The Brickhouse (pictured). We spoke to four people embracing this new, work/hipster life blend.

Robyn Church

Head of client services, Clive Agency at The Brickhouse.

“Clive is a live events agency and we opened our Dublin office last August. My job is to help head up the office and grow the client base here. We work with brands
to help bring their personalities to life so it was important to have a base that was reflective of our own personality. We have ‘floating membership’ at a co-working
space called The Brickhouse and it’s a really good base for us. The infrastructure is here already so we don’t have to worry about wi-fi, security, good coffee and
all that start up stuff! I would describe my working style as collaborative, determined and creative. I deal with clients daily and the key is to listen – and
ask lots of questions. We try to get under the skin of briefs and brands every day. We challenge the norm and seek creative solutions to bring brand personalities to
life. Open communication and collaboration with clients, partners and colleagues is absolutely key in moving forward with projects in a meaningful way.” http://cliveagency.ie

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