Boots No7 has done it again: a new super serum that's dubbed 'as good as Botox' is landing this week, and stores are prepped for sell-out madness. 

Any big fans of the Boots Protect & Perfect range will remember the sell-out madness caused when the brand released its beauty serum back in 2007. Well, get ready for more queues out of your local Boots store: the new Line Correcting Booster Serum is hit shelves this week and for €49 you can pick up this anti-wrinkle product that's already been dubbed as 'as good as Botox'. 

Hailing from the same No7 labs responsible for the P&P range, the Line Correcting Booster serum has super concentrated levels of the patented peptide technology Matrixyl 3000™ Plus that saw the sample of 1,000 female testers go wild for the visible improvements in forehead lines, crow's feet, lines between their brows and under the eyes. In fact, of the testers who had already tried Botox treatments, a whopping 80 per cent said the serum gave them better results than they thought possible from a skincare product, and 73 per cent said they would even delay their next treatment while using it. 

Got a Boots voucher burning a hole in your pocket? Now you know what to spend it on! You can thank us from your line free face later. 

No7 Laboratories Line Correcting Booster Serum lands in Boots stores this Wednesday 11 April.