The campaign, shot by Alasdair McLellan shines a light on relevant voices of youth culture today.

Generation Instagram likes its fashion served with a little depth and purpose, and Mango's just-launched campaign is no different. Starring model, podcaster and activist Adwoa Aboah amongst others, the campaign celebrates fashion but also the successes of its stars outside of the style realm, using the slogan, 'Let's build the future, together'. 

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Bringing some drama kudos to the party is Patrick Schwarzenegger, actor and son of Arnold Schwarzenegger and Marie Shriver, who also got a shout-out for his entrepreneurial ventures, while Jolie Alien and Sasha Pivovarova pictured in a painter's studio are also artists. 

As for the clothes? We've spotted *that* beige blazer that everyone has been coveting, plus there's a healthy presence from the season's bucket hat. Elsewhere, there's a cameo from a pair of cycling shorts, as well as trusty classics like trench coats and ankle-grazing floral maxi dresses. Our voice says: let's shop it all. 

Watch the New Voices campaign video here:

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