That is, Full Commitment Bling.
You can thank hip-as New York brand Area - and, we have to say, they're making it look more fashion friend than foe.
Meanwhile, on the street, Italian designer Giorgia Tordini is making it look even more appealing by taking a more wearable approach with a statement diamonté drop earring - perfect entry level bling, if you ask us.
Ready to rock the trend? Zara is on it already with these diamonté drip demins, for a sweet €49.95. Thankfully our penchant for diamonds, doesn't have to be on par with our disposable income.