ASOS's Legitimacy is Questioned Following Clip Scandal

The follows the recent praise ASOS received for their pioneering role in model diversity.

"Show us how it really fits."

ASOS has apologised for leaving two bulldog clips on a dress for sale on their website.

It's been suggested that the clips – which are regularly used on photo shoots to tailor a garment to a model's body – were due to be edited out of the shot prior to publication, but were forgotten. 

A Twitter user, who goes by the handle @xronnieanna, shared a series of images from the Asos website of a model wearing a £35 navy blue cami dress.

In two of the photos, bulldog clips can be clearly seen cinching the garment at the model’s waist.

“Uhmm @ASOS …think you forgot to edit those clips out,” the caption read.

The tweet has since received more than 19,000 likes and been flooded with thousands of comments from angry shoppers.

The retailer apologised to the person who shared photos of the error on Twitter, saying: "Hi Ronnie, thank you for raising this with us. We're sorry to hear the clips are showing in the picture. We'll now raise this with our specialist team. If you have any questions please send us a message we'd be happy to help."

The clips were subsequently edited out, but now some are left questioning whether online shops are misleading them in regards to sizing.

Earlier this month, the online retailer announced changes to its returns policy which could lead to some users having their accounts deactivated.

ASOS sent an email to its shoppers, detailing changes to its returns policy, which stated that in order to ensure returns are made in a “sustainable” way if it notices an “unusual pattern” of returns activity, it may “investigate and take action”.

"Yikes Asos, how can you tighten up your returns policy, saying you will look out for patterns, yet misrepresent the fit of clothes in the first place.. When customers try the clothes on at home, they will inevitably be returned if completely different to the site!" wrote another.

ASOS has recently been praised for their pioneering role in diversity when it comes to their models, including the use of models in wheelchairs and foregoing photoshop to show real bodies.

Shortly after the tweet went viral, ASOS corrected its image to the clip-less version, prompting one person to comment, "Kris Jenner works hard, but ASOS works harder."

Main image by Twitter/ASOS

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