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IT Buys: Best New Eye Serums For Visible Results

Aimed at tackling unwelcome Covid side effects, as well as harnessing existing technology so far channelled into their high performing face serums.

To treat dark circles, fine lines and wrinkles, it's all about serums for the eyes right now. 

Many of the big beauty brands are coming out with next-generation eye creams aimed at tackling unwelcome Covid side effects as well as harnessing existing technology so far channelled into their high performing face serums.

First out of the traps is Lancôme with its Advanced Génifique Yeux, €54.50. It follows the success of Advanced Génifique Serum which first introduced microbiome science, a living ecosystem of microorganisms that form a key part of our skin’s surface. According to Lancôme’s research, mask-wearing can disrupt this delicately balanced composition, and so Advanced Génifique Yeux combines a complex of pre-and probiotics with hyaluronic acid, Vitamin C derivative and a blend of active ingredients dedicated to the eye contour. The aim is to strengthen the eye barrier, protecting against pollution and working on dark circles. It is a highly unctuous and deeply luxurious cream with trials finding it improves the barrier function and natural recovery of the skin by 70 per cent.

Advanced Génifique Yeux, €54.50, Lancôme – SHOP

Clarins has brought out a new Double Eye Serum, €59, based on similar technology to its Double Serum, delivering two formulas in one pump. The serum is formed around organic wild chervil extract chosen to boost the production of alpha-v integrins which help the skin regain strength. This is mixed with 12 other plant extracts, including turmeric for the double action. Sourced from organic botanical ingredients, the packaging is recycled plastic, and the texture is light and quickly absorbed. The trials have also been impressive, with 89 per cent noticing a reduction in wrinkles and 90 per cent an improvement in skin firmness.

Double Eye Serum, €59, Clarins – SHOP 

Also new to the market is Codex’s Antü Brightening Eye Cream, €70. It protects the skin barrier and also offers protection against exposure to airborne pollutants. Focusing on rehydrating skin, it too is clinically proven to give firmer, smoother skin while reducing the appearance of dark circles and under-eye bags thanks to its AntüComplex™ as well as muira puama, suma, and the wonderfully named dragon’s blood, a potent resin.

Antü Brightening Eye Cream, €70, Codex – SHOP 

Just landed in pharmacies nationwide is cult-favourite US skincare brand, Dr. Brandt. Marketed as an at-home alternative to tweakments and injectables, the dermaceutical skincare range has a Needles No More collection that boasts a No More Baggage eye cream, €35. A lightweight gel cream, it tightens and smooths the look of skin, and like all of Dr. Brandt’s products from what we can tell so far, works instantly, depuffing the appearance of under-eye bags, and brightening dark circles. 

No More Baggage eye cream, €35, Dr Brant – SHOP

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