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Serum Foundations: The New Multipurpose Must-Have

Ready, set, glow…

No-makeup makeup is no longer just a fleeting trend - it’s one of the biggest beauty staples, and it’s not going anywhere soon.

Along with denim jeans, bras and general footwear, foundation was one everyday staple that quickly became obsolete as soon as the first lockdown was put in place. And while we're still not ready to squeeze ourselves into restrive waistbands just yet, dewy skin is calling.

Despite our best efforts to slather our faces in hydrating lotions and nourishing creams, our skin has fallen victim to mask-induced blemishes and lockdown has stolen all of our skin's natural lustre. Hence the temptation to reach for glow-enhancing foundations. 

But with nowhere to go but our sofas, the very notion of wearing a thick, heavy foundation that creases throughout the day is as appealing as chocolate-coated raisins. Luckily, there's a slew of innovative, lightweight formulas – aka serum foundations – which are designed to address the very issues women and men have with foundation. 

A serum foundation is exactly what it sounds like – a foundation that includes a serum in its list of ingredients. Think a featherweight fluid texture that feels like water but lends a flaw-blurring veil of coverage with skincare benefits to boot. Just like facial serums, they tend to be loaded with a high concentration of ingredients designed to treat everything from darks spots to dryness, dehydration and fine lines. Not to be confused with the tinted moisturisers of years past, serum foundations are designed to do more than just hydrate. 

Aside from its multitasking properties, the appeal of serum foundation is largely down to its ability to create the ultimate no-makeup makeup look. Lightweight with a single-step application to moisturised and dewy skin, the end goal is a natural-looking glow hinting that the wearer simply has really good skin.

Many beauty brands have upped their game and developed lightweight serum foundations that deliver hydrated, glowy skin in one simple step. But to help, we've narrowed it down to the top six.

Keep scrolling to find your perfect match...

Packed with a blend of nourishing botanicals like lychee, cordyceps and bamboo grass, this serum foundation keeps the skin moisturised throughout the day so it never creases. 

Bobbi Brown Intensive Skin Serum Foundation, €55, SHOP

The smooth formula feels weightless on your skin while providing sheer coverage to enhance your natural beauty. 

DIOR Diorskin Nude Air Serum Foundation, €52, SHOP


Perfect for both dehydrated and mature skin types as it contains the brand’s unique anti-ageing Glycanactif™ complex which sinks into the skin straight away to soften the complexion and even out the skin tone.
YVES SAINT LAURENT Forever Youth Liberator Foundation, €51.15, SHOP

Designed to actively firm, tone and plump ageing skin, this melts seamlessly into your complexion leaving a totally flawless finish. 

ByTerry Terrybly Densiliss Foundation, €86.50, SHOP

Cult French brand, Biologque Rechere is renowned for its skincare and just last year they released this ultra-sheer, silicone-free, tinted serum. 

Biologique Recherche Sérums De Teint Protector & Perfector, €118, SHOP


Boasting instantaneous radiance, this is a medium to full coverage finish that guarantees breathability. 

Estée Lauder Perfectionist Youth-Infusing Foundation, €48, SHOP

Main image by @overglowedit on Instagram

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