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Sales Of Self Tan Are Up 450% Since Lockdown – Here Are The Ones Worth Your Money

Haven't you heard? Self-tan is the new banana bread

As frivolous as it seems, a little self-tan can work wonders for our self-esteem...

If you've been reluctant to try self-tanners in the past, we don't exactly blame you.

Some of the glow-inducing formulas get a bad rap for creating unsightly streaks, colour transferring onto clothing and orange fingers. Yet for every bad egg in the crate, there are dozens of good ones—and those are the self-tanners we swear by (we'll get to them in a second) for a bronzed glow without the skin damage or any of the aforementioned side effects. 

But it turns out that now is actually the best time to loose our self-tan virginity. Coronavirus is affecting us all in very individual ways, but the one common thread we have throughout all of this is that we are spending much more time at home. Whatever your circumstances, the news detailing unprecedented actions can feel a little overwhelming and whilst we are all trying to stay as positive and upbeat as possible, sometimes we need a little helping hand. Plus, if you're a tanning neophyte, then now is the perfect time to get practising!

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And, as frivolous as it seems, a little self-tan can work wonders for our self-esteem...even if it's only seen on the skin below your pyjamas and above your slippers. Much like makeup has the power to raise spirits when we're feeling down, painting on a golden bronze hue will allow us all to feel much less zombie-like as we get to grips with our new reality. 

So much so that self-tan sales have skyrocketed with brands like Bali Body reporting a 450% surge in demand for its Ultra Dark Self Tanning Mousse. Meanwhile, Coco & Eve's Sunny Honey Bali Bronzing Foam is quickly building up a cult following. After selling out three times and accumulating a 30,000 person waiting list, it's back in stock and selling a bottle every 20 seconds.

So now that self-tan is the new banana bread, we decided to roundup the best self-tanners for beginners. Each bottle is available to buy right now and be delivered directly and safely to your door. 


Depending on how pale you are, some self tans can look especially orange in the warm, summer light and for those who like to fake it, but credibly, a gradual tan is your best bet. Enough to lend a golden hue to blue-ish limbs but not lean into tangoed-territory, Bellamianta's gradual tan boasts a unique formuala to fill in uneven texture and fine lines, creating smooth and flawless coverage and is intensely hydrating to create a protective barrier, protecting your tan for up to 24 hours without clogging pores. 

Gradual Tanner, €18, Bellamianta 

Bali Body

Enriched with nourishing oils and 100% natural DHA, Bali Body’s luxe Self Tanning Mousse can be catered to your preferences. Feeling like a hydrated, golden island goddess could not be easier. Bonus: the mousse has a ‘no tan’ scent and is now available in Ultra Dark.

Self Tanning Mousse, €28.95, Bali Body

Bare By Vogue Williams

Bare by Vogue William’s Ultra Dark Tanning lotion is formulated with Super Peptides to smooth and plump skin as well as Goji Berry, Oatmeal and Chamomile to provide that runway model, healthy glow. Long-lasting, lightweight and instant colour which develops in 4-8 hours, this lotion offers a less-fuss approach to tanning with the stunning results. 

Ultra Dark Tanning Lotion, €25, Bare By Vogue 


This delicious self-tanner smells like Cocoa and has a tinted caramel colour for easy application. Enriched with Aloe Vera, the creamy texture glides onto your skin and in just a few hours, expect a natural-looking golden glow. 

Delicious Self-Tanning Cream, €32, Clarins

cocoa brown

Sold in 23 countries worldwide, Cocoa Brown was launched in 2012 and has gone on to be one of Ireland's greatest business success stories, with four bottles sold every minute worldwide. This year, the brand felt it was time for a more sophisticated look, and has redesigned its bottles but don't panic, the tan will remain the same fast-drying, long-lasting and easy-fading formula we've come to know and love. 

Tan Love Dark Mousse, €7.95, Cocoa Brown

glow dry

If you've ever tried to tan your entire body and then immediately put on clothing only for it to have gone disastrously, then allow us to introduce you to Glow Dry. An illuminating drying powder formulated with absorbing ingredients to dry and remove the stickiness from fake tan, Glow Dry makes tan-and-go a viability. You basically buff it on as you would your face powder, and it takes down the stickiness from tan immediately, so you can feel fresher and put your clothes on without transferring onto clothes or sheets. Oh, and it's refillable and vegan-friendly - dreamy. 

Dry Illuminising Drying Powder Starter Kit, €31, Glow Dry

Bondi Sands

Australian brand, Bondi Sand’s Self-Tanning Dark Foam has a salon-quality formula enriched with Aloe Vera and Vitamin E for a flawless, rich and long-lasting glow. Diverging from the pungent smell of classical tan with a coconut scent its unsurprising one bottle sells every thirty seconds. 

Bondi Sands Self-Tanning Mousse, €21.99, Boots

Vita Liberata

The Fabulous Self Tanning Tinted Mousse is certified organic with natural extracts that encourage anti-ageing and skin enhancement for the perfect winter glow. Available in shades medium and dark with easy application, this mousse is ideal for novice tanners. 

Fabulous Self Tanning Tinted Mousse, €21.50, Vita Liberata

Tan Organic

This incredibly innovative Irish product has been a best-seller since its launch. Tan Organic’s Self Tan Lotion is cruelty-free, eco-certified and consists of 84% aloe vera leaving your skin hydrated with a deep and natural glow. It's also no-transfer - I guess dreams really do come true.

Self Tan Lotion, €24.99, Tan Organic

so sue me

What's the next big thing in tan? Waters. Whether you want to top up an existing tan or just achieve a subtle hint of colour, tanning water is the perfect product. Spritz it liberally and for the best results, use a mitt to buff and blend. You'll still end up with the same glorious bronzed colour achieved with a regular mousse or lotion self-tan; the main difference is you can waltz around developing, without anyone being aware. Sneaky sneaky.

Dripping Gold Wonder Water, €12.95, SoSu By Suzanne Jackson

Loving Tan

For a natural-looking tan in minutes the Loving Tan 2 HR Express Dark Self Tanning Mousse is your one-stop-shop for a quick glow-up just in time for the evening Zoom call. With a quick-drying formula and streak-free application, obtaining a rich and healthy glow could not be easier. 

2 HR Express Dark Self Tanning Mousse, €35.98, Loving Tan

lusso tan

If you're yet to master the art of applying fake tan sans steaks, this is the tan for you. Not only does it glide onto the skin, dry almost immediately after application and soothes the skin with Aloe Vera meaning your application will last longer but it also washes off in an instant. Made a mistake? Turned out patchy? Simply hop in the shower and wash away. 

Lusso Tan Instant Wash Off, €19.99, Available at Boots

Tanning Mitt

A quality mitt is essential when tanning, in order to get the most out of the product. Bellamianta’s Luxury Velvet Mitt is grip and stain-proof to provide the most professional tanning experience. 

Bellamianta Luxury Velvet Mitt, €9.99, Boots

Nuxe Shimmer Oil 

There are no restrictions on sparkles and shimmer in Summer which makes Nuxe’s Golden Shimmer oil the perfect vanity dresser companion. Inspired by plants, the luxurious oil softens and illuminates skin and hair in one go. A sunny cherry-on-top for your tanning regime.

Huile Prodigieuse Or, Multipurpose Golden Shimmer Oil 50ml, €29, Marks & Spencer

Main image by @jesshunt2 on Instagram

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