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Meet The Destination That Has Beauty Editors Talking

With a dazzling array of premium beauty brands, and a new ‘beauty live’ space, Boots at Liffey Valley is a must-visit.

Time to celebrate for beauty fans, with the recent unveiling of the brand-new Beauty Hall at the revamped Boots store in Liffey Valley shopping centre.

Packed with more than 30 leading premium beauty brands, this huge new space is quite literally a slice of heaven for beauty lovers, with something to suit every taste and desire. Boots Liffey Valley is also a chance for beauty fans to experience in person some of the hottest beauty brands. The Beauty Hall includes over 15 new and exciting brands, many exclusive to Boots and at; these include Kylie Cosmetics, Kylie Skin, Fenty Beauty, Huda Beauty, Drunk Elephant, Wishful and Dr. Jart.

These fabulous brands are joined by Irish cult favourites like Sculpted by Aimee and UP Cosmetics (the latest venture from Blank Cosmetics founder Una Tynan and Pippa O’Connor), as well as international fan favourites like Rituals, Smash Box, Benefit and Urban Decay. Put simply, Boots Liffey Valley is your opportunity to see some of the most Instagrammable brands in one fabulous beauty destination!


Boots Liffey Valley is not just the place to buy the latest and greatest in beauty trends; expert staff are also on hand to guide you through the huge selection of brands and products on offer, as well as to advise you on how to get the most out of your beauty buys. This is the place to visit if you want to improve your beauty knowledge or find the right products to create a look for a special occasion.

Need to refresh your everyday look? The passionate and committed Boots Beauty Crew will show you the products that make the morning beauty routine as simple as ABC. There’s even an Instagram point and two beauty studios in the store. Selfies have never looked so good!

An integral part of the new Beauty Hall is the beauty live space, a venue for regular in-store events including live beauty demonstrations from the new brands available in-store – this is the perfect place to get advice from Ireland’s top makeup artists using the latest product launches. This space has already hosted live events from Kylie Cosmetics, Sculpted by Aimee and Rituals – and there are plenty more in the diary, so make sure you stay up to date through the Boots social media accounts on Instagram and Facebook.


Christmas is fast approaching, and after such a tough year, many of us are planning to celebrate in style with our family and friends. Boots Liffey Valley is the ideal spot to explore new beauty trends and create your own picture-perfect party looks – and there’s plenty of great brands perfect for creating the ultimate party face.

Get your glow on courtesy of Sculpted by Aimee’s amazing primers, foundations, highlighters and palettes, or recreate Kylie Jenner’s perfect pout and drama-filled lashes with Kylie Cosmetics. Find your perfect skin match at Fenty Cosmetics, Rihanna’s innovative and inclusive beauty line that
aims to work across all skin tones and types. Then, wash it all off with Drunk Elephant’s range of biocompatible skincare, filler-free products that “resets” your skin post-party.


As well as parties and some much-needed family get-togethers, Christmas is a time for treating yourself and those you love. While the vast range of exclusive beauty brands in Boots Liffey Valley’s new Beauty Hall is perfect for treating yourself, don’t forget that Boots is also the No.1 choice for indulgent gifts for every member of the family – and this year is no exception.

Once again, Boots is delighted to offer a wide range of gifts for men, women and children across all our ranges – from great value cosmetics sets for the teens to exclusive aftershave giftpacks to keep the men in your life smelling sweet, there is something to suit every age group, every
taste and every need. And with 3 for 2 available once again on a range of gifts, both in-store and online, there’s even scope to treat yourself (again!).

And don’t forget the popular Boots Star Gifts, now bigger and better than ever before. Many better than half price, these gift sets are the ideal opportunity to really indulge someone special or stock up on your favourite brands. With something new on offer every week in the stores and at, it’s easy to pick up some truly stunning value this Christmas.

Boots’ new Beauty Hall at Liffey Valley shopping centre is now open. Visit the Boots range of Christmas gifts and exclusive beauty brands online at Stay up to date with the latest beauty launches and events at @Boots.Ireland  and Boots Ireland.