A genuine game-changer in the world of beauty!
Grateful as I am, there's a level of inherent cynicism that comes as a side effect of my job. Chalk it up to overexposure, but there are only so many times a beauty journalist can be pitched a face cream as the 'second coming' or a silver bullet-tool that swears to save valuable seconds in morning routines.
Even the term 'game-changer' had begun to lose all meaning!
That was until, like a breath of fresh, innovative air, I was introduced to, Dyson's newest hair care technology launch and immediately, I could almost hear the audible intake of breath from the collective beauty world... much like what's happened, not once, but twice now, ahead of the brand's respective releases of their Supersonic™ hairdryer and Airwrap™ styling tool.
Suffice it to say, with such major areas of the personal care market covered (drying and styling), there's been a lot of speculation as to how Dyson could possibly expand their offering.
What else could the company famous for vacuum cleaners and Humidifiers possibly create that'd, once again, Catapult the beauty industry forward towards the future?
Well, allow me to assure you, they have indeed added to the family, and naturally, it's an engineering feat of both form and function.
Enter, the Dyson Corrale™!
How does The Dyson Corrale Work?
As the world's first and only straightener with flexing plate technology, the Dyson Corrale™ works to deliver efficient styling with half the damage (and they genuinely mean 50 per cent less damage to hair, it wouldn't be the Dyson way to exaggerate!).
Featuring pioneering micro-hinged, manganese copper-alloy plates which flex and mould to gather hair, the Dyson Corrale™ applies even heat and tension to all the hair strands in every pass of the tool, keeping them perfectly aligned and reducing the reliance on heat.
Plus, it can do all of that whilst being cord-free!
Yes, (some of) the rumours were correct and Dyson's latest personal care innovation launch does harness the brand's enduring battery-expertise.
In fact, the device boasts the smallest battery pack in the company's history, allowing for anywhere, anytime styling!
The Science of Styling
Dyson has been researching into the science of straightening for almost a decade, investing over €100m into hair laboratories across the globe and employing thousands of hair scientists, engineers and professionals.
Their teams have discovered that to straighten and smoothen hair, a combination of three elements is required; heat, tension and control. When that holy trinity is achieved, the hydrogen bonds in the hair are broken down and reshaped.
Throughout their extensive testing, together with insights from industry-leading stylists such as Jen Atkin, Larry King and our very own Dylan Bradshaw, Dyson found that other popular flat-plate straighteners tend to only apply heat and tension through the thickest part of the hair section, meaning that, the hair strands towards the edges of the plates were not clamped, leaving them slack and unstyled.
This inevitably causes the need for additional passes of the straightener over the same section to achieve an even look, which, when repeated over time leads to heat-damage and poorer hair health.
Dyson's unique flexible plates were designed with the aim of gathering and corralling (get it ??!!) the hair, giving the user greater control and therefore elevating the styling results, whilst reducing reliance on high heat.
Freedom and Functionality
On speaking with Founder and Chief Engineer, James Dyson himself, I asked him if the Dyson Corrale™ was designed with a certain type of women in mind and he said that, in truth, while it's suitable for women with all hair types, it's those hectic lifestyles that the tool will prove revolutionary for.
With the Dyson Corrale™ comes total freedom. You can style your hair anywhere in the house, at any mirror, but you can also sit in a taxi and style your hair or in the office, sitting at your desk... if you dare!
Featuring three precise heat settings, 165°C, 185°C and 210°C and powered by a four-cell lithium-ion battery, the Dyson Corrale™ delivers the same thermal performance as any corded competitor, but when combined with the increased control of the flexing plate, users will actually be able to style at lower temperatures without compromising on results.
And much like its Supersonic™ and Airwrap™ siblings, the Dyson Corrale™ boasts Intelligent Heat Control – an integrated technology that regulates plate temperature 100 times a second for precision heat accuracy.
Dyson’s expertise in battery technology, born of their development of cord-free vacuum cleaners has informed the cordless capabilities of the Dyson Corrale™ straightener. The battery fully recharges in just 70 minutes and provides up to 30 minutes, cord-free action.
For longer styling sessions, just placing the straightener into the charging dock at regular intervals or alternatively, attaching the magnetic 360° charging cable will both provide a hybrid charge mode.
Ardent travellers were considered during the seven-year R&D process too, with universal voltage and a flight-mode feature that ensures the device meets air travel standards and can be packed in cabin luggage for travel.
The Dyson Corrale™ launches today, priced at €499 and will be available at Dyson.ie and all Dyson Mall Demos locations – Dundrum, Swords Pavilion, Liffey Valley and Stephens Green.