Taking a leaf from Kaia Gerber's book, fellow model Emily Ratajkowski has swapped her chestnut locks for a decidedly lighter hue.
What aspects do we associate with a true California girl?
An endless array of bikinis, a golden tan and sunkissed hair. Just ask Emrata, who has opted for a shot of peroxide that screams summer in a way that only blonde hair can.
A vast departure from the shiny brunette hair we all know her for, the shade in question sits somewhere between sun-kissed Cali girl and ever so slightly rough and ready, thanks to the dark roots.
“I’ve never coloured my hair or changed the length significantly in my entire life,” Ratajkowski says.
“I just celebrated my birthday and am so happy to be coming out of quarantine with a fresh new look. Beauty is meant to be fun and expressive and this is definitely, hands down, the most fun I’ve ever had with my look before.”
The look has garnered a huge amount of attention, thanks to Emily's mammoth social following, with Real Housewife Lisa Rinna asking the question we've all been thinking: "Is it more fun?"
Well, going by Ratajkowski's deployment of the powers of stellar haircare brand, Kérastase – for whom she acts as an ambassador – we're going to say yes.
According to the brand, she is making use of the bestselling Blond Absolu range for its multifaceted benefits. As well as the Blond Absolu Bain Ultra-Violet shampoo and Masque Ultra Violet, which each work to nourish the fibre of the hair while leaving it bright and luminous (sans brassiness), she’ll be incorporating an absolute must: heat protection, thanks to the Absolu CicaPlasme.
As a face of the brand’s forthcoming Blond Absolu campaign (now scheduled to drop in January 2021), Ratajkowski will also enjoy the benefits of the brand’s in-salon treatment, Blond Absolu Fusio Dose, which delivers a shot of powerful restoration in between appointments – and is available to us all too.
So, might this be the excuse you were looking for to go lighter this summer? Well, if it looks this good...