On trend, guilt-free.....

On trend, guilt-free.....Instagram: @theopalgray

If you're slightly sceptical or a little green (ahem) on the subject, here's our pick of some of the best certified, ethical beauty brands around to get you started.

'Ethical' is somewhat of buzz word right now, but the umbrella term for all that's generally classed as organic, natural, non-toxic/safe and sustainably-produced has really garnered popularity in the beauty industry in recent years. And thanks to increased interest the topic, advances in cosmetic science and a greater availability of organically-farmed ingredients, today’s ethical beauty products are green... but also smart, sophisticated and effective.

Herbivore Botanicals 

Created from scratch in a meagre, home-brew kitchen set-up, the thoughtful brand has been designed with love by husband and wife team and is packed with high quality, organic ingredients. It's available on Irish shores in Space.NK. 

Tata Harper 

This lady's certain that the days of having to choose between naturals OR high-tech skincare are long gone. Instead, she's leading the charge on organic and scientific skincare harmony, with a generous serving of luxury too. Coming soon to Arnotts, Dublin. 

The Ordinary

A beauty brand stripped of all the unnecessary skincare ingredients, leaving only those in proper and efficacious concentrations. Add to that scaled down, fuss-free packaging, transparent product-led names and vegan-friendly everything.... The Ordinary in a nutshell. 

Vita Liberata

The Irish-based company, became the first completely non-toxic tanning brand, developing a collection of tan solutions free from parabens, perfume, alcohol and all chemicals of concern way back in 2011 and have only continued to up their clean beauty game since. 

So Su by Sj 

Being the first in Ireland to make a full time business from blogging, Suzanne has developed a range of best-selling beauty products, but hasn't lost sight of the issues close to her heart on the rise to the top. So Su by SJ is a completely cruelty-free brand. 

Read More: Tata Harper: The Queen of Green Skincare