Express Yourself With Boots Ireland

It’s time to rip up the rule book and embrace beauty without boundaries.

The old, restrictive standards we all once took for granted are, thankfully, falling away and with them the barriers associated with gender, colour, age, or body shape. In short, it’s time to fall in love with beauty again - your way - and Boots Ireland is on hand to make this exciting new world of choice, colour and care all the easier to navigate.

Boots has been working hard behind the scenes, with staff undertaking specialist training, hot new product lines arriving in store and online and an array of price points to suit all budgets. No matter your age or skin type, Boots can help you select your hair care heroes, your go-to shades and your perfect skin care routine. Always an innovator, the iconic No7 has now launched the NEW Pro Derm Scan exclusively at Boots. This game-changing diagnostic device allows
customers to receive personalised, accessible skincare and cosmetic recommendations - for free.

Technology also plays a key role in the new and improved No 7 Restore and Renew Serum foundation (back by popular demand). Created by skincare experts and powered by anti-ageing technology, it’s designed to deliver an immediate, flawless finish as well as longterm benefits for the future.

Cult Irish beauty brands, from Sculpted by Aimee to Skingredients have been making waves across the globe of late and Boots is home to the most sought-after Irish products too. New and EXCLUSIVE to Boots both in-store and online is the haircare range from celebrity hair stylist Dubliner Andrew Fitzsimons. The Andrew Fitzsimons hair care products are formulated with the AF Bonding System™. This innovative protein based complex helps to build maximum strength from within by creating powerful hydrogen and ionic bonds inside the keratin hair structure to increase elasticity and flexibility. The outside of the hair is left looking shinier and feeling healthier and softer.

From trend-led colour and skincare heroes to the latest haircare must haves, Boots and its team of specially trained experts can help you create your very own product edit. This is beauty your way. Ageless. Limitless. Boundless.

Shop in most Boots stores or visit boots.ie