On Saturday, Fenty Beauty announced the launch of some pretty exciting new products. The first was a shade inclusive range of bronzers that Rihanna took over two years to develop. While it's safe to say the internet lost its mind for an 8 shade bronzer collection that "adds warmth for the fairest to the deepest", Rihanna's second new beauty launch wasn't met with such praise.
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A post-vacay bronze all year round! The NEW #SUNSTALKRBRONZER gives instant warmth that brings out the right undertones for a sun-soaked glow! This creamy, powder bronzer comes in 8 shades -- #INDASUN, #SHADYBIZ, #PRIVATEISLAND, #ISLANDTING, #BAJANGYAL, #CARAMELCUTIE, #COCONAUGHTY, and #MOCHAMAMI, that are blendable and transfer resistant. Get your shade on April 5th at fentybeauty.com, @sephora, @harveynichols, and #SephorainJCP
Following the announcement of their new range of bronzers, Fenty Beauty also revealed the launch of three new Killawatt highlighters. Fans were quick to flood to the Instagram comments section of the announcement to show their excitement for two of the three shades: 'Afternoon Snack/Mo' Hunny' and 'Penny 4 u Thots'. However, the reaction to the third shade, 'Geisha Chic' wasn't quite so welcoming.
"I'm really excited for this launch, however this shade name "Geisha Chic" is not great because it ignores the history, full weight, and overall experience of being a geisha. I've been waiting for a colour like this, but I don't want to question my judgement if I purchase this product with the current name. Please change the name so I can shine this summer with this heat!"
"TF id this shade name? Being a geisha isnt 'chic' it's not an aesthetic to be worn??? I thought Fenty knew better"
"Yeah speaking on behalf of East Asians: nice colour, but the name? Really? This is a brand that wants to be inclusive, and yet... lol I put faith that RiRi learned from her 'princess of China' days but I guess not..."
" Love Fenty, and this colour is GORGEOUS. I'm slightly uncomfortable with that name though."
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Never too much glow!✨We’re bringing y’all a new #KILLAWATT in “Afternoon Snack/Mo’ Hunny”, a bronzed champagne in both soft sheen and supercharged shimmer, in the same cream-Powder buildable and blendable formula. Available starting April 5th at fentybeauty.com, @sephora, @harveynichols, and #SephorainJCP! Check your local store for release dates.
And it wasn't just Instagram that wasn't too pleased with the shade name. Twitter users have also been sharing their disappointment in the brand's choice of name.
F*nty naming a highlighter Geisha Chic Hunny is a big fucking yikes and this not the first time she’s been racist towards Asians either— ♡ mollie moose ♡ (@mollierattigan) March 30, 2019
Rihanna was really about to bring out a blush called geisha chic thank god people noticed how gross that was and fenty delayed the launch to rename it. Really weird how the entire fenty beauty team didn't catch how inappropriate that name is from the start— Sunny (@sun1796) April 1, 2019
However, many have since updated their threads by revealing apologies sent directly to them by Fenty Beauty.
We love when a company realizes casual racism is harmful and listens to criticism!! pic.twitter.com/aWubiQVkng— ♡ mollie moose ♡ (@mollierattigan) April 1, 2019
Fenty DMed me about Geisha Chic after I left a comment on their post https://t.co/6POr4aouAc— Beautyguruchatter (@beautyguruchat) April 1, 2019
However, according to beauty account @trendmood1, Fenty Beauty has since removed the shade name from the initial Instagram launch post and the shade, 'Geisha Chic' can no longer be found on the Fenty Beauty website. This has left fans questioning whether the name will simply be changed or whether the shade will be removed entirely.
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UPDATE Hey Loves, Due to the feedback on this post @fentybeauty has decided to completely remove this shade from online and in stores until further notice. We will keep u updated! We appreciate Fenty Beauty’s responsiveness to this matter and applaud the continuous evolution of this amazing beauty community . . . More..... ❤️ #fentybeauty Keep it cute and sweet in #KILLAWATTFOIL in #GEISHACHIC! NEW metallic brick red ✨ . . It’s going to be a HOT #Summer2019 ☀️✨ Also dropping: 1. #BRONZERS ✨ #SUNSTALKRBRONZER - gives instant warmth that brings out the right undertones for a sun-soaked glow! This creamy, powder bronzer. that are blendable and transfer resistant in 8 shades, Instant Warmth Bronzer $30 each: MOCHA MAMI - very del shade with warm red undertones COCO NAUGHTY - deep shade with neutral undertones CARAMEL CUTIE - tan to deep shade neutral undertones BAJAN GYAL - tan shade with warm undertones I$LAND TING - Medium shade with neutral undertones PRIVATE ISLAND - Light to medium shade with warm undertones SHADY BIZ - Light shade with warm undertones INDA SUN - fair shade with neutral undertones 2. SCULPTING BRONZER BRUSH 195 $34 - A tapered bronzer brush with a custom paw shape designed to contour the face with effortless precision. 3. CHEEK-HUGGING BRONZER BRUSH 190 $36 - An extra large, super plush bronzer brush that’s expertly chiseled to “hug” the curves of your face for an all-over bronze glow. 4. LIL BRONZE DUO Mini Bronzer Set $24 featuring a mini Sun Stalk’r Instant Warmth Bronzer and a mini Match Stix Shimmer Skinstick. In SHADY BIZ/SINAMON (for light - Medium skin tones) CARAMEL CUTIE/SINAMON (For tan to deep skin tones) 5. Mini!! PRO FILT'R - Instant Retouch Setting Powder $16 in Butter, Cashew, Honey, Nutmeg . . Will be available ➡️ APRIL 5TH online @fentybeauty @sephora . . There are more.... What’s on your list? ❤️✨ XO #Trendmood #fenty #fentybeauty THANK U for this beautiful update: @jordy2_shorty @audreypschl . . #motd #makeupoftheday #mua #ilovemakeup #makeup #makeupaddict #makeuplover #makeupblogger
Irish Tatler has reached out to Fenty Beauty for a statement and will update this post once received.