With 1.8 billion products produced each year and being sold in 64 countries, for a brand of Garnier's size, achieving the Leaping Bunny stamp of approval is no small feat.
Garnier took its first steps towards 'green beauty' back in 1989 when the brand committed to a world against animal testing. Over 30 years later, lots of other labels have joined the megabrand in fighting the good fight; ethically creating products that are safe for people and the planet, using recyclable packaging where possible and making sure the rights of producers are being met along the way.
The Leaping Bunny programme is a globally recognised accreditation that assures consumers that what they buy with the little rabbit emblem is totally cruelty-free, and it is not easily come by. It requires brands to forensically investigate their entire supply chain, including all the ingredients and raw materials it utilises. Every single product (and every ingredient within each one) in the brand's offering is taken into consideration in order for a brand to be granted the status.
After 18 months of investigation, Garnier is one of the largest, most global brands Cruelty-Free International has ever approved under the Leaping Bunny programme and the new accreditation is a giant leap – not only for Garnier – but for the beauty industry as a whole.
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"To be officially approved by Cruelty Free International under the Leaping Bunny programme is a real milestone and was always an important part of our Green Beauty mission," explains Adrien Koskas, Garnier’s global brand president. “Today Garnier takes another green step towards becoming a fully committed, truly sustainable, and transparent brand that delivers green beauty for all of us.”
Last year, Garnier announced its Green Beauty initiative, a complete end to end approach to sustainability, transforming every stage of the value chain and dramatically reducing the brand’s environmental impact. New sustainably-minded launches supporting this mission include SkinActive reusable Eco-Pads for removing makeup, the zero-plastic Ultimate Blends Shampoo Bar and Hydra Bomb Tissue Masks which are biodegradable by home compost.
Nutri Bomb Milky Face Sheet Mask Almond Milk and Hyaluronic Acid, €3.99 - SHOP
Ultimate Blends Shampoo Bar, €5 – SHOP
“Garnier is a global brand familiar to us all,” says Michelle Thew, who is CEO of Cruelty Free International. “To declare them officially approved under the Cruelty Free International Leaping Bunny Programme is a real milestone. It has taken many months, but Garnier have diligently reviewed every supplier and source, and we are completely confident with the results.”
Keep an eye out for the Leaping Bunny logo on all of Garnier's products from now on. And yes, that means you can now *officially* use your favourite micellar water guilt-free!