Inviso Img

Bubblegum Hair Is Going Nowhere – Here's How To Nail The Trend At Home

Pink hair, do care.

If it's good enough for Lady Gaga...

If you've been following the evolution of trends during the COVID-19 pandemic, you know that we've transcended from the initial stages of panic-buying hand sanitizer and toilet paper to cutting self-isolation fringes and baking banana bread.

While those who panic buy continue to do so and those who bake banana bread have moved onto other recipes like chocolate chip cookies – those of us who have become stress hairdressers have a new trend to try: pink hair. 

Since lockdown, searches for "pink hair dye" shot up by over 900% on and the hair trend continues to dominate our Instagram feeds. At the time, salons were shut across the country, leading stir-crazy millennials to turn their bathroom sinks into makeshift bleach bowls. What's more, hair experimentation served as some form of entertainment and besides, patchy application matters less when your housemate is the only one who'll see it.

TRENDING TODAY: Sienna Miller Just Found The Perfect Pair Of Summer Trousers In Mango — And They're On Sale

Four months later, and now everyone from Lady Gaga to Ricky Martin  (yes, you read that correctly) have taken what was once expertly bleached blonde hair and turned it into a pastel pink fantasy. See, pink hair is more than just a fun experiment to do to pass the time.

It's an instant mood boost during a bleak time. In fact, our very own staff writer, Jordan Mooney messaged our Microsoft teams chat with the idea and was met with resounding "DO IT" from all of Team Tatler

View this post on Instagram

Current mood ngl

A post shared by Lottie Moss (@lottiemossxo) on

What's more, pink hair doesn't even have to be a big commitment. Wash-out dyes mean you can try it for a few days and move on. Or, we can call on our much-missed hairdressers to help us make it a more permanent thing, now they're back.

So we did what any beauty enthusiast would do and gathered our sources to find out which tints (because most of them are, indeed, temporary tints) our favourite celebrities are using.

And for the most part, we were successful. (And when we weren't, we researched which products would gift the most similar results.) Keep scrolling for the best pink hair dyes + a fool-proof guide to dyeing your own hair...


Super Cool Colour Rosé, €7.99, Bleach London available at Boots

Schwarzkopf LIVE Grapefruit Burst 100 Semi-Permanent Hair Dye, €5.49, Boots

Kristin Ess Rose Gold Temporary Tint, €16.99, Boots

Bleach Blondes Kiss Of Colour Playful Pink Treatment, €7.99, Lee Stafford

L'Oreal Colorista Washout Pink Semi-Permanent Hair Dye, €9.49, Boots

And now you're equipped with the equipment, it's probably best you learn how to actually dye your hair pink...

how to dye your hair pink:

#1: Don't Skip The Strand Test

If you've rolled your eyes at the instructions included in every box of flat-packed furniture or kitchen appliance, we've got news for you—that attitude could be dangerous in this instance. Read the instructions that come with your box dye, most will advise a strand test. This is one step that shouldn't be skipped. Without a trial, not only do you run the risk of the colour "not taking" in certain spots, it could just as easily take TOO WELL, leaving you more neon raver than pastel princess. 

#2: Have A Back-Up Plan

While you may not be seeing anyone anytime soon, there are still Monday morning zoom calls with your boss to be had. Not to mention the happy hour calls with your friends who will not hold back when they see the easter egg that is now your hair. Having another ace up your sleeve is crucial if you're a DIY pastel hair virgin. We suggest you ask your hairdresser for advice on which products to use and then only use those. 

#3: Invest In The Upkeep

Anyone with dyed hair, especially those with colourful hair will tell you that keeping pastel pink hair pink requires more than just a little commitment. After all is said and done, you'll need an arsenal of colour-depositing products on hand to refresh the hue with every wash. Most hair brands these days have a complimenting shampoo and conditioner to the hair dye you just bought. Our advice? Buy these too. 

Main image by @fearnecotton

READ: From Harry Styles To Blake Lively, Celebrities Are Bringing Back The Bowl Cut

READ MORE: A Lesson In The Art Of The Messy Bun – The Only Hairstyle We Can Fathom Right Now