Estée Lauder's new Global Beauty Director, makeup artist Violette, is bringing the cosmetic brand an all-new cool girl image.
I am so excited to host a masterclass @theofficalselfridges in London with @britishvogue's @jessicadiner! I would love to invite 3 of my followers to attend the master class! To enter, you must: Be in London April 12 Follow myself @violette_fr and @esteelauderuk Tell me in the comments below, “What is your favorite way to update your makeup for spring?” Full T&Cs can be found on the Estée Lauder UK Facebook Page Notes #EsteeLauderxViolette #Competition
The Parisian-born, self-taught makeup artist honed her skills on the sets of fashion editorials, with major photographers like Akrans and Demarchelier and her aesthetic is about as far away from 'heavily contoured' as you could get.
Citing her first beauty memory as that of "women in t-shirts and messy hair, and yet they had incredible, perfect red lipstick on, and heels. They could be at the grocery store, or at school picking up their kids, and they were wearing this."
C'est Chic, non?
Super nouvelle !!! 💥 je suis tellement contente que Paris soit la première ville où je présente ma collection avec @esteelauder « Poppy Sauvage » !! 💥💥 pour fêter ça on organise un meet and greet !! 🌸Venez me voir au @printempsofficial le 11 avril entre 16h et 18h au corner Estée Lauder !!! 🌸 Je serai là pour vous rencontrer et vous donner des conseils ! On a aussi une super équipe de makeup artists pour vous chouchouter ❤️ venez nombreux !!!! Who’s in ?? #esteelauderxviolette Guys I am so excited to do my first meet and greet to present my collection Poppy Sauvage in my home town Paris !!! I’ll be at @printempsofficial April 11th between 4pm and 6pm !! Come meet me !!
The art-school-alumni-turned-YouTube-sensation might not seem like a perfect match for the American beauty house and it's long standing heritage, but tapped she was by Estée Lauder to be its Global Beauty Director and we're all for the new easy, approachability.
When asked what most inspires her about the brand, Violette explains to the Estée Lauder site, "It’s the history. There’s something very historic about Estée Lauder. I feel like it’s always been somewhere in an American life. It’s very iconic, and there is an emotional connection to the brand. It’s not just superficial, people are linked to this brand through their memories. It’s a brand that respects women, because it cares about enhancing their natural beauty."
And enhance natural beauty is what she hopes to do, via her debut seven-piece collection for the brand Poppy Sauvage, inspired by the natural beauty of the South of France in Spring.
Guys!! Here my first video to present you POPPY SAUVAGE my first ever collection with @esteelauder ! 🌸🌸 link in my bio🌸 🌸we’re starting with💄 “Vin Noir” 💄a burgundy lipstick that’s a pure gourmandise to the eyes ... for launch dates : as it’s different in every country so watch out for May 1st and May 15th ! Can’t wait to see you guys wearing it ! My poppy familly ❤️🌸#esteelauderxviolette
“Sauvage means ‘wild,’ and French women are very wild. The Poppy Sauvage Collection combines my three favourite moments of spring: the attitude of the season, my ideal makeup look, and my go-to colour: the one-of-a-kind fire-red that you can only see on the poppies in France.”
If nonchalantly delivering petal-inspired lips, sunset-coloured eyes, radiant ombré cheeks and skin, kissed by a touch of morning dew – all in one collection – is a sign of things to come from the Estée Lauder Maison, with Violette as the host, maybe emulating the elusive 'joie de vivre' won't prove so difficult!
Estée Lauder X Violette Poppy Sauvage Collection is available at Brown Thomas now.
READ MORE on achieving that 'je ne sais quoi' here.