#ShelfieGoals Instagram: @sortofobsessed

Consider Irish Tatler's beauty cupboard as an extension of your own bathroom shelves, with us trying and testing all sorts of newness before recommending to you a curated list of game-changing buys that actually work IRL. Here's a roundup of the latest launches that have impressed us so much we've just had to give them a shoutout.

Redken Color Extend Blondage Shampoo, €18.50 and Conditioner, €21

What makes it so impressive?

Any less-than-natural blonde will know the constant struggle that is targeting brassy tones but also to lessening hair breakage too. This new addition to Redken’s already exisiting Colour Extend range, the Blondage duo is a specifically formulated toning and strengthening system in one, with brilliant results.  Featuring ultra-violet pigment and Triple Acid Protein complex tones, the Blondage will leave you with both brighter and stronger blonde hair - see the before and after pics if you don't believe us. 

Charlotte Tilbury's Bar of Gold Highlight Palette, €65

What makes it so impressive?

We're ranted and raved about this elusive gold-standard highlighter in a full post previously, so we won't bore on. But if you are in the market for a new glow-giver, bump this dreamy trio to the top of your list, with Queen Tilbury's original gold shade, altogether with a new Rose Gold hue that imparts a rosy blush, and Gold Bullion, which has a bronzing effect.

Hourglass Caution Extreme Mascara, €30

What makes it so impressive?

Call us sceptics, but we've been dubious of ‘all-in-one’ mascaras in the past. Promises of providing volume, lift and length tend have done nothing but fallen flat. So, when we got wind of Hourglass' new launch promising up to 400% more volume in just one stroke, there was a collective office-wide eye roll. But the result shocked us - fluffy, feathery lashes, coated almost individually in a smooth, lightweight formula. As we said, impressive. 

Seoulista Beauty® Advanced Clinic Formulation Diamond Radiance Sheet Mask, €14.95 

What makes it so impressive?

Following the successful launch of Instant Facials™, Seoulista Beauty® introduces a premium Advanced Clinic Formulation sheet mask range, delivering premium grade results at home. Containing an impressive 30ml of potent serum, 20 mins with this gel-like mask will improve the tone of the skin, helping to reveal a brighter and glowing complexion via a cocktail of peptides and AHAs. 

Frederic Malle Eau De Magnolia After Sun Balm, €65 

What makes it so impressive?

Transform the essential post-sun chore of balming up into an act of pure indulgence with Eau de Magnolia After Sun Balm from Frédéric Malle and the master perfumer's ever-expansive range. Infused with the natural properties of magnolia flower and enhanced by woody notes to give it depth and sensuality, the scent is further enlivened by a dark base of vetiver and patchouli. You hold on to this ultra-nourishing water-based gel long after your summer hols. 

Happy Beauty Shopping! 

Read More: Carry On and Liquid Allowance-friendly Beauty Bits.....