Whatever you do, just don't follow her DIY method.
Another day, another celebrity taking lockdown boredom out on their hair.
First, there was the pastel pink obsession (Dua Lipa, Lottie Moss and even Ricky Martin reached for the candy-floss coloured dye). David Beckham decided it was 2002 again and gave himself a buzzcut. Then Caitriona Balfe took scissors to her hair and gave herself a rather questionable choppy bob. And that's not even mentioning the self-isolation fringes the rest of Instagram have been attempting.
It's been a journey, to say the least.
Now, it's Kaia Gerber's turn. While pouring a box of bubblegum pink hair dye on expertly bleached blonde hair or cutting your own hair with nail scissors is enough to make hairdressers everywhere recoil in horror, the eighteen-year-old model decided to BLEACH her own hair. And we’re not even talking box dye, people...
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In a recent interview, Kaia talked about how she was keeping busy during lockdown, a list that included fostering puppies, taking online classes, breaking her arm and reading. She then moved on to her risqué hair transformation:
"I recently posted a video on Instagram of Audrey Hepburn cutting her own bangs because I got to the point in quarantine where I was like, I'm either going to cut my hair or dye it," she told Refinery29. "I knew something was going to happen, so I decided to give myself at-home highlights."
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And what exactly did she use to lighten her brunette bob?
"I don't know if I'd recommend this, but I just used hydrogen peroxide, a random DIY thing I saw online somewhere," she admitted. "I literally put the straight peroxide on my hair and then dried it with a blowdryer — just to hit it with heat — and it definitely lightened my colour a shade or two, just a subtle change."
That's right, Kaia Gerber applied domesticated bleach to her own hair. It's safe to say you shouldn't try to do this at home. It may have worked for Gerber but just like wearing cycle shorts or micro sunglasses, supermodels can get away it.
But thankfully, dying your hair blonde at-home isn't reserved for A-Listers. It is possible to lighten your hair colour, safely. Before you do anything, it's important to chat to your hairdresser first. Granted, they may try and talk you out of it but they'll also be able to help you determine what kind of developer will best-react with your existing hair, recommend a specific product, and can guide you on proper placement. They might even be willing to guide you through the process over Zoom—just be sure to respectfully compensate them as you would with a normal in-salon appointment.
So, whether you're looking to get lighter ends, root touch-ups, or your current blonde is looking a little too brassy, here are some alternatives to get you through:
Some of us might be happy to wave the white (or grey, or dishwater) flag and just let nature take its course, but if you’re not ready for that quite yet, a root touch-up works in a pinch. Enter Colour Wow Root Touch Up. You apply this one like eye shadow, making it very easy to use. It might require a few extra strokes to make sure everything’s concealed, but this formula, which comes in eight shades, doesn’t run or rub off, and it lasts until you shampoo it out.
Platinum Root Cover Up, €39, Colour Wow
If the transition from blonde to brown is a totally untrodden path, then the balayage method is a fantastic way to introduce an (almost) effortless sun-kissed effect that’s super low-maintenance. The L'Oreal Colorista Effects Balayage kit contains everything you need to achieve balayage highlights at home, and is really simple to use, making it ideal if it’s the first time you’re colouring your hair at home.
Colorista Effect Ombre Hair, €6, L'Oreal available at Superdrug
If you're a cool-toned, silver, or platinum blonde, you may notice that the more time you wait in-between appointments, the more your colour errs on the side of yellow (or even orange). Before you take matters into your own hands by trying to touch up your highlights at home, try this easy-to-use conditioning mask. It's basic colour theory; the purple pigment in the mask helps cancel out those unwanted yellow tones.
Blond Absolu Masque Ultra Violet Treatment, €33.95, Kérastase
If you were lucky enough to go into quarantine already being a blonde, then chances are your blonde has started to go a bit brassier than you'd like. Well, the good news here is you can revive your colour safely with an at-home gloss. This treatment takes just 15 minutes and is virtually foolproof—just coat hair evenly, let sit, and shampoo-out to effortlessly tone down brassiness and infuse shine.
HONEY, I DYED MY HAIR
Klorane has given your early 2000s Sun-In spray a glow up in this updated formulation, which features natural ingredients like honey and chamomile. This product gradually lightens hair with each use, and is most effective on light brown to blonde hair.
Klorane Sun Lightening Chamomile & Honey Spray,€17, Amazon
GO AU NATURALE
There are surprisingly quite a few things you can do to naturally lighten your hair up without the use of any bleach or peroxide. Saltwater, sunshine, and lemon juice all fall in line with a natural route towards lighter strands. Typically, these methods will work best on naturally lighter base colours, and less so on darker brunettes. They can be applied all over, or you can use them to brighten up your ends and face-framing strands. Just note that these natural methods can strip or dry out your existing blonde when used in excess (and saltwater, specifically, can make your blonde more brassy).
Long story short, have a little patience when it comes to transforming your once dark hair to bright, blonde strands.
Main image by @kaiagerber on Instagram