First, it was The Ordinary, then Fenty Beauty and then Huda Beauty. Now Boots is launching KVD Vegan Beauty online and in stores from today.
Fresh off the launch of Huda Beauty, Boots is continuing to bring premium quality beauty to the high street. We’ll be able to shop the entirety of the KVD Vegan Beauty (the brand formerly known as Kat Von D Beauty) collection online from June 10 and a limited assortment of KVD Vegan Beauty’s hero products in selected stores.
This means the cult favourite tattoo liner, Shade and Light contour palette and True Portrait foundation will be just a few clicks away. What's more, it could be on its way with next day delivery or delivered straight to the store for collection in around 88 stores across Ireland.
Oh, and we’ve not even got to the best bit yet. To celebrate the partnership, KVD Vegan Beauty is offering a Bestsellers Kit (€38, that's a saving of €32) exclusive to Boots, which includes a Kitten Mini: Tattoo Liner (one of the brand's most loved products), Kitten Mini: KVD Go Big or Go Home Volumising Mascara, Cake Pencil Eyeliner (full size), and an Everlasting Liquid Lipstick in Lolita II (full size).
Boots hopes the brand will help make high-performance vegan makeup more readily available on the high street. "As inclusivity is at the core of KVD Vegan Beauty, we wanted to make the brand more accessible, and Boots is the perfect retail partner to make that happen," says MaiLy Kopatsy, Vice President, Global General Manager, KVD Vegan Beauty
The launch into Boots comes only two months after Kat Von D's departure from the brand, which is now fully owned by Kendo (who also owns Fenty Beauty, Ole Henriksen, and Marc Jacobs) under the new name KVD Vegan Beauty. More on that, here.
In preparation for the launch, here are our current favourite KVD Vegan Beauty products for you to add to your wishlist. (Or shop now, if you just can’t wait).
Tattoo Liner, €21
'Shade + Light' Face Contour Palette, €46
Go Big or Go Home Volumising Mascara, €24
Super Brow 24-hour long-wear pomade, €21
True Portrait Lightweight Medium Coverage Liquid Foundation, €35
Everlasting Liquid Lipstick, €21
KDV Vegan Beauty will be available to buy online from June 10 at boots.com and in selected stores.
Main image by @kvdveganbeauty on Instagram