Down the beauty rabbit hole we go…
Just when you thought you had perfected your beauty routine, the safely-guarded industry-secret of body makeup reveals itself - faultless, goddess legs and shimmery decolletages in tow, but should we give into the latest beauty trend temptation?
Makeup has an incredible way of making us want something we never knew we needed, and boy, does the cosmetic industry leverage their assets.
Perhaps, as humans, it's our underlying quest for perfection or innocently wanting to display the best version of ourselves pushes us into the open arms of brands offering anything to aid our plight. Or, we have contracted 'Shiny Object Syndrome' (Google it, it's legit) and possess a certain level of addictive personality from trying to keep up with the Kardashians (sorry, Freudian slip) world.
In April this year, Rihanna’s beauty line, Fenty Beauty shifted focus from face makeup to body makeup with the launch of her super-pigmented, liquid highlighters irresistibly named Body Lavas. Given that everything Rihanna touches turns to gold (or glitter in a bottle in this case), the new product sold out immediately and the obsession with whole-body-sculpting began.
Following Body Lava's success, Kim Kardashian West released her own skin-perfecting body foundation just last month. Beauty editors the world over praised the product as 'Summer in a bottle' and feeling 'Nair campaign-ready' as it made legs appear more toned and glowy. The product’s ability to enhance features and blur insecurities such as psoriasis, veins and pigmentation issues provided a ray of hope for those lacking in body confidence.
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I’m so excited for you guys to try my new @kkwbeauty Body Collection. It consists of 3 different products (body make up, a liquid body shimmer and a loose shimmer powder). I use them all separately and sometimes all together depending on the look I am going for. This one shown above is the body Make Up. This is what I use most often. I don’t always like my legs to have shimmer on them. I use this when I want to enhance my skin tone or cover my psoriasis. I bruise easily and have veins and this has been my secret for over a decade. I’ve learned to live with and not be insecure of my psoriasis, but for days when I want to just cover it up I use this Body Makeup. My formula is so creamy and buildable and has a smooth satin finish. It builds easily for a more full coverage if needed. It launches 06.21.19 at 12pm pst at kkwbeauty.com #kkwbeauty. Stay tuned for some videos showing how i use it all.
However, in today’s social climate nothing is immune to controversy. The Internet seems divided between those who feel there needs to be a larger conversation on the topic of body makeup and those who are just happy to start slathering their legs now, as they do their face in the morning? Surely, there is a case to be made for both arguments and we at Irish Tatler, have some opinions.
On one side of the aisle, we have Editorial Intern Donna, who despite being a Kim-stan, can't but question the standards body makeup might bolstering. On the other is Emma B, our Content Creator who lives the Pale-Girl-And-Proud dream and only wishes KKW Beauty would hook her up with body foundation white enough.
Let the mud-slinging begin... jokes, it's just foundation.
Point, from Donna:
I think, the swirl of negativity that surrounds KKW Beauty’s Body Foundation – and other products like it – stems from the fact that they might profit off of insecurities – reasons to not feel enough, rather than remedies. Critics argue that body makeup just adds another bodily ideal to the already heaped pile that women have, and forces them to buy more products and take up more time to fit an acceptable beauty standard.
Putting a face to a problem is an easy move considering celebrities are self-exposed targets on a pedestal, but the perception of body image and beauty standards are of a global mindset that has always been around. Perhaps, a review of where we are offloading our frustrations is in order as well as further encouragement towards being kind to each other and ourselves.
My beauty routine is designed (not influenced by pressure) as a little pick-me-up that makes me feel prioritised and ready to face the world. Moving forward, I hope to continue indulging on beauty products that adhere to the standards I set for myself, and those only.
Follow Donna on Instagram: @donnadmc
Point, from Emma:
There's a lot about Kim Kardashian that I don't agree with but her body make-up is not one of them.
In the same way that I don’t second guess eating that last pizza slice, I don’t second guess wearing a full face of makeup every day and what that says about me or society. As a beauty writer, I'm in the extremely fortunate position of being privy to trendy, innovative and exciting skincare and makeup newness, but as of late, most of the launches I've come across have left me feeling somewhat uninspired. But then I saw Kim Kardashian West was launching a range of body makeup online and immediately thought: "ADD TO BASKET".
Thanks to years of applying tan to my sister's, friends' and mother's backs my entire childhood - and still now - this temporary blur of colour appeals to me. But one problem: I'm pale - and not in that in milk goddess alá Dita Von Teese kind of way, more in that complexion of a ham kind of way. However, unlike the majority of my friends and relatives, I choose to embrace the pale because to me, looking like a distant relative of Casper the Friendly Ghost is the epitome of beauty. Much like the majority of women in Ireland apply fake tan before a night out, I take my pale girl foundation and apply it on my blotchy eczema ridden arms and I apply it to legs to really achieve that milk bottle look I long for but again, one major problem: it transfers onto everything I touch (not to mention the cost of using my rather pricey foundation on my entire body).
Recently, Kim Kardashian West has come under a tonne of backlash for the concept for this product with many saying she was doing it to insist that every women 'needs' to wear foundation on their body. But I don't think that's what she is saying. To me, Kim is simply saying: "girls, I too have days where I'm not as confident as I'd like to be in my skin - whether it be scarred, scaly or reminiscent of a ham - and it's okay if you want to use makeup to bring that confidence back" and I've no issue with that particular sentiment at all, if anything, I stan. My only issue is that Kim's body makeup doesn't come in a shade pale enough for my body.
So Kim, - if you're reading - let's talk, I've got a business idea for you.
Follow Emma on Instagram: @theblanch_
Main image by KKW Beauty