Kim Kardashian West is the latest celebrity to undergo a drastic hair change for summer 2020.
On Monday, Kardashian took to Instagram stories to show off her new crimson hue, pouting and smiling into the camera as she checked out her new 'do.
The reality star-cum-mogul first debuted the look while wearing a neon orange crop top and her hair in a sleek low ponytail while giving the camera a kissy face, before tossing her strands into a chic, messy top bun while introducing her new hairstyle.
"You guys I dyed my hair red," said Kardashian while showing off her new look. "Do you love it?"
Kardashian's longtime hairstylist Chris Appleton – responsible for the cherry shade – also displayed his client's transformation, sharing the KKW Beauty founder's quick clips on his personal profile.
"Red head 🍒," wrote Appleton alongside his post. "It’s NOT a wig before you start with that shit."
Kim wasn't the only Kardashian who decided to switch up their tresses this week. Khloe Kardashian also made a major hair change this week and debuted a fresh, brunette 'do for her 36th birthday celebration over the weekend.
With Khloe and Kim covered, we're now hedging bets that Kylie is to debut a new 'do any day now.
Watch this space.
Main image by @kimkardashian