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The Lesser-Known Fragrances You Need To Ask For This Christmas

New Year, New You, New Scent

Dear Santa, Please Can I Smell Like No One Else This Year! 

Gone are the days of blockbuster scents and celebrity-churned out perfumes, and in their place, the dawn of distinctive artisanal fragrances.

If you're in the market for more of a unique signature, let us introduce to you, the coolest, niche scent brands around.

Atelier Bloem

Founded by industry veterans Matthew Malin and Andrew Goetz, Atelier Bloem is a bespoke collection of fragrances inspired by Bloemenmarkt, Amsterdam's famed floating flower market. Each Eau de Parfum is creatively distilled and uniquely crafted for a remarkably alluring scent.

Everything's coming up roses🌹 📷: @kellielbaldwin #atelierbloem

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BYREDO is a modern Swedish luxury house, founded in Stockholm in 2006 by Ben Gotham. Intrigued by scent and memory after travelling to his mother's hometown in India, he was stirred by the aromas of spices and incense. Inspired by this trip, BYREDO's scented candles and perfumes have been developed with an understated approach, using a simple composition of the highest quality raw materials.

Travel light this summer Link in bio #byredo

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Frederic Malle

Editions de Parfums Frédéric Malle is a publishing house for the industry’s very best Perfume Designers. As a perfume expert, Mr.Malle handpicks perfumers whose work is changing the face of the industry. As their editor, he guides them individually through their creative process to ensure that they are always transcending their limits. 

Laboratory Perfumes

Despite only launching three years ago, British scent specialists Laboratory Perfumes craft unique, gender-free fragrances, scientifically formulated to react to the wearer and evolve over the day. Inspired by the natural flowers, herbs and aromatic botanicals of Britain and beyond. Bonus points for their apothecary-style glass bottles and clean brown packaging, evoking a perfumer’s laboratory.

Sana Jardin

Sana Jardin is the world’s first socially-conscious, luxury fragrance house, aiming to empower female harvesters through fair commerce while exuding nature’s most exotic aromas. Starting by helping female flower harvesters in Morocco to upcycle their floral waste and ending with the wearer, Sana Jardin aims to empower all women it touches.

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