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The Best New Beauty Products Launching This Month

Forget the Valentine's day chocolate and buy yourself one of these new launches instead.

Here's your complete guide to every enticing February beauty launch coming to market, including a product being dubbed as a budget version of the cult-favourite Olaplex.

If you’ve browsed through the “Just Arrived” or "New In" section of any beauty brand's website lately, you’d be forgiven for feeling slightly overwhelmed. Makeup, skincare and haircare are dropping at dizzying daily rates which is why we've decided to make things easier for you to sort through the wide selection of the latest mascaras, foundations, lipsticks, and the like.

Each month, we'll be bringing you the best new beauty products coming to an online shop near you. From luxurious skincare to refreshing fragrances to an array of sophisticated makeup and nourishing haircare, when it comes to beauty - there's always plenty to look forward to...which is just as well seeing as we're all settled into yet another lockdown and are in need of some good news as well as some serious pampering. 

This February, treat yourself by starting a new skincare regimen with the newest products to hit shelves (both in-store and virtual), including Clinique Smart Night Clinical MD Multi-Dimensional Repair Treatment Retinol. Or wear the latest addition to the ever-growing Charlotte Tilbury lipstick line on your next Zoom meeting or just indulge in a self-care day thanks to the launch of Bondi Sands new pure tanning range.

Keep scrolling to see everything new in the beauty world this month and be sure to check back on this article as we'll be updating it with weekly with all of the latest launches.  


L'OCCITANE introduces a twist on the traditional Rose fragrance by combining it with calisson; a traditional French pastry infused with candied fruit and ground almonds topped with royal icing, to create a delicious floral fragrance with a Top notes of nectarine and mandarin deliver an invigorating burst of citrus, a welcome reminder that spring is on its way and summer is in sight. Creamy, sweet notes of magnolia with a lightly citrus nuance give rise to the heart of the fragrance; accompanied by rosa centifolia, the rose from Provence, and rosa damascena, an ancient herb renowned for its delectably delicate At the base of the fragrance edible notes of calisson are alongside grounding woody notes of cedar wood, indicative of the fusion of the food and the landscape that are at the very heart of French culture. ROSE CALISSON Eau deToilette is priced at €52 in L’OCCITANE Boutiques nationwide and at

Citrine Healthcare is a 100% Irish owned company who have just launched onto the market with three new acne-fighting products. First up, is the Benoxor Cream (€15.95) which is a treatment for inflamed and comedonal mild to moderate acne. It prevents the onset of acne by unblocking the pores and therefore allowing the elimination of sebum, it keeps the skin moisturised and rebalances the skin's ecosystem by inhibiting bacterial proliferation. Next, is the Triacine Acne Gel (€28.50) which is a unique formulation for the prevention of complications of acne due to external factors. It treats mild to moderate comedonal acne and has been clinically proven to be effective in reducing the signs of acne. Last but not least is the Ceboderm Cream (€13.95) which is recommended as a continuous treatment, acting as a regulator of sebum production and helping to reduce the potential re-occurrence of acne lesions.  Ceboderm also acts as a potent moisturiser to increase skin hydration. Each of the Citrine acne products are presented in 30ml airless bottles for easier use, greater safety and less waste. The products will be available through pharmacies from the beginning of February.  

Australian formulated and owned, Ultraceuticals have launched a brand new moisturiser to their ever-growing skincare line. The new Ultra Brightening Moisturiser Cream (€61) features a powerful brightening complex of Octadecenedioic acid, Rumex Occidentalis Extract and Niacinamide which leaves the complexion looking clearer and brighter whilst giving it a luminous glow. Suitable for oily, normal and dry skin types. Ultraceuticals is available in salons nationwide. To find your local stockist, click here.


Along with denim jeans, shoes and handbags, make-up was one of those everyday staples that soon became obsolete following the gentle push to work from home and government-enforced "Stay At Home" orders. However, we're well into the new year and although still under a nationwide lockdown, many of us are once again feeling the urge to pop on a slick of mascara or a swash of blush - even if it just to go to the supermarket. Cue Bobbi Brown Weekend Glow collection. The range is made up of just three products: an illuminating moisture balm, a tinted moisturiser and hydrating lip tint. Combining supercharged skincare with no-makeup makeup, this is makeup you want to wear. Extra Illuminating Moisture Balm (€32.50) acts as the perfect radiant base and offers customisable glow while the Nude Finish Tinted Moisturiser (€37) evens out skin tone and covers redness with the perfect amount of coverage and hydration. And to top it all off, the Extra Lip Tint (€33), enhances the natural colour of the lips while softening and plumping the surface. Bobbi Brown Weekend Glow Collection drops on February 8. Browse the collection, HERE. 

Lancôme's Génifique Serum is a best-seller for a reason and with this limited-edition red packaging (in celebration of the Lunar New Year) the-skin nourishing formula has become even more covetable. Priced at €129, you can shop the limited edition bottle, here. 

Dubbed as the new, more affordable version of cult hair product Olaplex, this spray-on treatment re-builds the bonds within hair that can be broken by heat damage, chemical treatments, and colouring. The results? Smooth, healthier-looking hair that's protected from future damage and free-from split ends. Priced at €13.99, The Inkey List PCA Bond Repair Hair Treatment is exclusively available to Cult Beauty, shop it here. 

One active ingredient which can truly transform the skin is retinol, and you can find it here in Clinique’s new nighttime treatment, alongside hydrating hyaluronic acid, vitamin E and squalene to offset any of the dryness or flaking it is known to cause. Apply each night and, over time, expect skin to look smoother with fine lines reduced. Priced at €64, the Clinique Smart Night Clinical MD Multi Dimensional Repair Treatment Retinol is out now. Shop it here. 

ICYMI: Nudestix stepped into skin care late last year and has been releasing some game-changing products ever since. Its latest launch, the Nudeskin Vegan Bamboo Cleansing Cloths are formulated with lemongrass to cleanse the skin, coconut oil to remove makeup and soften, as well as aloe, chamomile, and cucumber to soothe, these wipes are the skin-loving addition that your beauty routine needs. Priced at €31, they can be purchased exclusively in Ireland via Beauty Bay. 

Mane n' Tail was originally developed for horses to encourage hair growth and fullness (until the equestrian crowd grew envious of their horses' hair and added the products to their own shower shelves). Now a cult-brand with an A-List following containing the likes of Jennifer Aniston and Khloe Kardashian, Mane 'n Tail has launched its Herbal Gro range to the Irish market. The range consists of the Herbal Gro Shampoo & Conditioner and the Leave-In Crème. Each product is formulated with natural herbs including extracts of horse chestnut, olive leaf, horsetail leaf, chapparal leaf, meadowsweet flower, clover and coltsfoot flower - to name but a few. These natural herbs are blended with an olive oil & keratin complex to nourish, strengthen, and fortify hair from root to tip. The plant-based ingredients condition hair and scalp providing more body, silky softness and shine. The Leave-In Creme also provides maximum volume and shine for thicker and healthier-looking hair, whilst preventing frizz, split ends and hair loss. Suitable for all hair types, including relaxed, permed, colour or chemically treated hair - the products are completely alcohol and paraben-free, with a balanced and gentle PH level. The Herbal Gro Shampoo and Conditioner both retail at €7.75, whilst the Leave-In Crème Therapy retails at €11. The products have just launched online on and are soon to be stocked in pharmacies nationwide. Browse the collection, HERE. 

We all know it’s vital to tooth and gum health to brush morning and night, floss every day, and schedule regular dentist visits. But how you clean your teeth is just as important as how often. While electric toothbrushes are by no means anything new, there's a new wave of smart toothbrushes that make that twice-daily job a little bit easier. But with a rise in popularity, there's a whole world of electronic toothbrushes out there that makes shopping for your teeth overwhelming. Cue Spotlight Oral Care. The Spotlight Oral Care Sonic Toothbrush is a game-changer for oral health. It uses professionally designed sonic technology which allows the gentle feel of a manual toothbrush while achieving a deep clean effect. Now launched for a limited time only, the Rose Gold Sonic Toothbrush comes complete with a 2-minute timer and allows for a deeper clean with 3-speed settings with various amplitude ranges to suit every individual need. With a long-lasting battery and a protective travel case, the Sonic Toothbrush gently and effectively removes plaque and discolouration. Priced at €110, the Spotlight Oral Care Rose Gold Sonic Toothbrush can be found in Boots pharmacies nationwide or shop it online, here.

The neck often gets neglected in skincare routines, which is why Dermalogica created this firming serum with a mess-free roll-on applicator. Since the neck is thinner and more sensitive than the skin on the face, it's more prone to sun damage, sensitivity to fragrance, and accelerated wrinkles and sagging from looking down at laptops and phones, a phenomenon known as tech neck. The serum's plant-based ingredients target these issues, but also delivers an instant toning and tightening effect. Priced at €89, the neck fit contour serum is available to purchase now. Shop it, here. 

If you love a flutter of voluminous eyelashes, consider Lancôme’s new Lash Idôle mascara your new best friend. With a brush that features 360 micro bristles in 250 different sizes, it easily coats every lash to lift and define. Priced at €28.50, you can shop it here. 

If wearing masks has taught us anything when it comes to lipstick, it's that heavy, high-pigment formulas are a recipe for disaster. Instead, lightweight balmy textures are the best bet, and Charlotte Tilbury's hyaluronic acid-infused lip colours are the gold standard. Launching just a few weeks ago, this latest launch from Charlotte Tilbury has already got a cult-following. Hyaluronic Happikiss is a lip balm formulated with Hyaluronic Acid and C-Peptide that provides the high shine of a lip gloss in a range of chic colours, including Charlotte's famous Pillow Talk shade. Thanks to the Hyaluronic Acid, Happikiss reduces the appearance of vertical lip lines and hydrates lips for up to 24 hours. Priced at €32, you can shop the collection, here.

By Terry is known for bridging the gap between skincare and makeup thanks to their hyaluronic acid-infused complexion range, which plumps and hydrates while providing coverage. Now, the brand have revealed a new concealer with a 87% skincare based formula, which hydrates, blurs imperfections, smooths fine lines as well as covering dark circles. Priced at €38, the Hyaluronic Hydra-Concealer is available to purchase, here. 

This month, Bondi Sands introduces its "Pure" self-tanning range, so called because the packaging is all ethically sourced and 100% recyclable. The formulas themselves are dye and sulphate free and suitable for sensitive skin. While the collection includes a self-tanning face mist, sleep mask, and foaming water (in two shades), we are most excited for the Bondi Sands Pure Self Tanning Drops (€20.99), which you can just add into your moisturiser and be golden and glowing in 6-8 hours. You can shop the Self Tanning Drops and the entire Pure Self-Tanning Range, here.

Unpredictable weather can make it hard to let your curls shine through. However, OUAI hopes to provide some consistency to your winter hair routine with its new Curl Crème (€30), featuring linseed and chia seed oils to define curls, tame frizz, defeat humidity, and add extra shine to your natural hair.  Shop it, here. 

A new way to lash, KISS has launched an innovative technology once again with their Falscara. These beginner-friendly lengthening WISPS come with an intuitive mascara-like applicator making it easier than ever to use fake lashes. Unlike traditional false eyelashes, Falscara actually attaches to the underside of your natural lashes, so you can't see the tiny microbands that hold the lashes together. Easy to apply, comfortable and with a natural look, the Falscara Starter Kit includes: BOND-to prime & prep lashes. WISPS – with a unique microband and featherlight fibres that go under your natural lashes. SEAL - to remove residue and lock WISPS in place for all-day wear. APPLICATOR - for optimal WISP placement. Priced at €25.99, KISS Falscara is exclusively available at McCauley and McCabes pharmacies in-store and online. 

If there was ever a time to invest in an eye cream, it's now. And as it just so happens, BIODERMA have just launched their new Atoderm Intensive Eye cream. Specifically designed as a unique solution to help ease eyelid irritation, eczema and dermatitis of the eyelids - the unique 3-in-1 formula soothes, repairs, and removes make-up with a creamy gel texture that melts onto the skin, cleanses without needing to rinse and acts as a good make-up base. Suitable for those with sensitive skin or more severe atopic eczema, Atoderm Intensive Eye has proven results on symptoms with 95% less itching, 89% less dryness and 100% free from burning sensation. It contains restorative hyaluronic acid and is rich and creamy in texture to soothe the eye area for long-lasting results. Atoderm Intensive Eye cream is available to purchase from independent pharmacies nationwide and online from RRP from €19.00.

Transform and treat your tresses with Kemon’s six new fuss-free ACTYVA styling products to enhance, tame, texturise and protect. The new products are packaged in sleek eco-friendly aluminium bottles which are 100 per cent recyclable. The first product in the new line is the ACTYVA Disciplina Anti-Frizz Cream (€17.95) which is a leave-in treatment for unruly hair and provides a long-lasting anti-frizz, taming effect. Next, is the ACTYVA Dry Volume Spray (€16.50) which is a dry spray that adds volume and refreshes the look of second-day hair. Next again is the ACTYVA Colore Brillante Spray (€20.50) which is a shine-enhancing spray that protects the hair from the harmful effects of external agents, leaving it protected, illuminated and shiny. The fourth product in the line is the ACTYVA Bellessere Heat Protection (€14.50) which protects the hair from heated styling tools and acts as a memory spray protection for the following days. Next, is the ACTYVA Bellessere Hairspray (€11.50) which is a quick-drying hairspray that offers flexible, elastic hold and is perfect for a natural-looking result, leaving hair luminous, silky and light to touch. And last but not least is the ACTYVA Linfa Solare Salty Texture spray (€14.50) which is a volume-boosting spritz-and-go texturising spray that offers solar filters to protect the hair from UV rays and Aloe juice to ensure maximum hydration. The new Kemon ACTYVA styling products are available in appointed salons and online. 

Main image courtesy of Bobbi Brown

READ MORE: America's Best-Selling Hair Treatment Is Coming To Ireland