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The Best New Beauty Products Launching This Month

Think bright colours, high-shine, and mega-moisture.

Here's your complete guide to every enticing March beauty launch coming to market, including TikTok's favourite mascara.

If you’ve browsed through the “Just Arrived” or "New In" section of any beauty brand's website lately, you’d be forgiven for feeling slightly overwhelmed. Makeup, skincare and haircare are dropping at dizzying daily rates which is why we've decided to make things easier for you to sort through the wide selection of the latest mascaras, foundations, lipsticks, and the like.

Each month, we'll be bringing you the best new beauty products coming to an online shop near you. From luxurious skincare to refreshing fragrances to an array of sophisticated makeup and nourishing haircare, when it comes to beauty - there's always plenty to look forward to...which is just as well seeing as we're all settled into yet another lockdown and are in need of some good news – as well as some serious pampering. 

This March, treat yourself by starting a new skincare regimen with the newest products to hit shelves (both in-store and virtual), including two new innovative launches from Dermalogica. Or wear the latest addition to NARS ever-growing lip collection on your next Zoom meeting or just indulge in a self-care day thanks to the launch of Yon-Ka Paris Glyconight 10% Masque.

Keep scrolling to see everything new in the beauty world this month and be sure to check back on this article as we'll be updating it with weekly with all of the latest launches.


SK Collection

Top Irish make-up artist, Sarah Keary has launched her very own line of professional makeup brushes titled the SK Collection. Presented in a sleek pop up navy zip case, the SK Collection is a stunning range of makeup brushes capable of creating any look you desire be it a fresh dewy glow or a more dramatic finish. The range is made up of nine individual brushes including a powder brush, flat foundation brush, stippling foundation brush, contour brush, eye duo brush, eye blender brush, eye shader brush, eyeliner/brow brush and a lip brush. Each brush is made of the finest sable and has been specially designed to give you the best application technique, with each function outlined in gold on the sophisticated navy handle. Priced at €89 for the set of nine, the SK Collection can be purchased from


Our hands have been through a lot this past year. The constant washing, applying harsh sanitisers to our palms everytime we enter and exit a supermarket and wearing thick plastic gloves has been harsh on our hands and as a result, the skin on our hands is drier than it's ever been before. That’s why NAOS, the French skincare brand and parent company of BIODERMA, has created Biphase Lipo Alcoolique, a dermatological innovation that works to eliminate 99.9% of viruses and replenishes the skin’s lipids leaving you with clean but soft hands. This is the first-ever product of its kind. It's dual-action hand care works to kill viruses and replenishes skin’s lipids in one single step making it 6.7 times more effective than an alcohol-based cleansing gel containing moisturising glycerine. Simply shake, spray and rub for thirty seconds. What's more, NAOS has also made a major decision and committed to donating 100% of profits made by the sales of Biphase Lipo Alcoolique to foundations, associations and NGOs working to prevent epidemics, for the duration of the pandemic. Priced at €8.80, BIODERMA’s Biphase Lipo Alcoolique is available to purchase from independent pharmacies nationwide or online from

KVD Beauty

For the most part, mattifying foundations are typically designed for those with oily skin. It makes sense; if you’re constantly dealing with excess shine or sweating faster than most, you probably want a base that will cancel it all out. But with matte skin becoming the new trendy finish, those with drier skin struggle to find a foundation that is hydrating but matte at the same time. Well, thanks to KVD Beauty that struggle is over. Launching just last week, the Good Apple Skin Perfecting Foundation Balm is available in 40 shades and offers fast lightweight, yet buildable coverage with a fresh matte finish. Infused with hydrating apple extract and sodium hyaluronate, this Foundation Balm allows the skin to breathe, without having to worry about skin looking cakey or exaggerating dry patches. What's more, the packaging not only looks good but is sustainable too as it was created with no metal, hinges or mirrors, so that it is one material and fully recyclable. The Good Apple Skin Perfecting Balm is priced at €36 and is available now from

Seoulista Beauty

With daily mask-wearing, many of us are suffering from ‘maskne’. Seoulista Beauty has responded with an innovative solution, creating a one-step treatment spray. The new Seoulista Beauty Fresh Skin Facial Mist is designed to help calm, soothe and hydrate skin irritation and redness. Simply spritz in the morning before applying the rest of your skincare regime. The formula contains calming and soothing Centella Asiastica (also known as Cica) and Panthenol to help reduce inflammation and strengthen the skin’s natural barrier. Potent antioxidants, Hibiscus and Blueberry Extract help suppress acne bacteria and protect the skin from environmental aggressors. Trehalose is also inside to help the skin to retain moisture while skin-restoring Adenosine helps smooth and refine for a healthy glow. Sized for on-the-go use, the facial mist is also vegan and cruelty-free. Priced at €14.95, Seoulista Beauty Fresh Skin Facial Mist is available from and from pharmacies nationwide.

Cocoa Brown

Ireland’s best-selling tan brand Cocoa Brown has relaunched their Shampoo and Conditioner in sophisticated and modernised new bottles, containing the same much-loved formula. The new-look Shampoo and Conditioner are specially formulated for sensitive skin and scalps for a deep yet gentle hair wash experience. Most importantly for the tan-lovers, the haircare products are pH neutral and free from parabens so will not interfere with your tan. Suitable for all hair types including coloured hair as well as hair extensions, the shampoo and conditioner are formulated with natural cleansing agents such as Coconut Oil and Fruit Sugars which work together to leave your hair deeply cleansed and hydrated. Available now for €3.99 each in selected pharmacies and Cocoa Brown stockists nationwide.


A brand that needs no introduction, NARS is a definitive cult classic, remaining at the forefront of the beauty world and quickly gaining a permanent place in the hearts (and makeup bags) of all who try it. Their latest launch is a range of soft matte essentials for lips and cheeks. A limited-edition sheer matte lip balm range with six shades, the balms deliver a wash of nude colour whilst keeping the lips hydrated. Alongside the lip balms is a limited-edition Full Dimension Cheek Palette, featuring a matte blush complemented by highlighter, shimmering blush, and bronzer to let your skin reveal natural dimension from every angle. The lip balms are priced at €28 each while the palette retails for €49.


Professional favourite skincare brand, Dermalogica, has hit the ground running this March with the launch of not just one but two innovative products. The first is a new addition to its Clear Start range and is a micro-pore mist. Designed out of demand from its Gen Z customers, the Micro-Pore Mist is a toner that shrinks the appearance of pores fast. This toner's hyper-effective mix of skin-brightening Niacinamide and sebum-reducing ingredients visibly minimise pores, no matter the skin type. Simply spritz on after cleansing morning and night or throughout the day as needed. Priced at €25, it is available to purchase online at and authorised stockists. The next product launch is a new oil-controlling, skin-refining jelly moisturiser for breakout-prone skin. Aptly named Cooling Aqua Jelly, its ultra-lightweight formula contains a retinol-like Bioflavonoid Complex that not only helps reduce sebum production but works to refine the skin’s texture. Plus, Hyaluronic Acid’s skin-brightening and nourishing properties help skin achieve balanced hydration. Simply apply a pea-sized amount over the entire face and neck as the last step in your routine. Use day and night. If using during the day, follow with SPF. Priced at €26, Dermalogica's new Cooling Aqua Jelly is available to purchase online at and authorised stockists.


When it comes to fake tan, we tend to fall into one of two camps: those who use whatever tan is left on their mitt to apply to their face and those who use a face-specific self-tanner. Those in the latter camp will attest to the horrifying effects regular self-tan can have on the face. Think blocked pores, breakouts, dry skin - not to mention possible streaks and patches. Thankfully, Irish brand TanOrganic has just launched a moisturising facial tan mist that dries in seconds. This medium shade facial mist has an innovative spray applicator that delivers an ultra-fine mist for that perfect coverage. Enriched with a cocktail of plant oils to moisturise and rejuvenate your skin, TanOrganic Self-Tan Mist is almost effortless in application but results in a darker naturally bronzed look. For best results leave 6-8 hours to develop (6 hours for a light glow or 8 hours for a medium glow). Priced at €29.99, the new Tanning Facial Mist is available from

Kevyn Aucoin

New and exclusive to Space NK, Kevyn Aucoin has launched two new eye products that are destined for cult-favourite status. The first is a volume-enhancing mascara that is infused with lash-enhancing ingredients that promote healthy eyelash growth while improving the appearance of eyelash density. The unique cone-shaped bristle brush allows for easy application that separates each lash while the rounded base creates the appearance of fuller lashes leaving lashes looking defined, voluminous and lusciously full. The second product is the True Feather Brow Gel Duo: An innovative dual-ended marker that shapes, defines and sets brows for a full, natural finish. The precision brush tip creates subtle hair-like strokes, while the unique setting gel's ingredients help to promote healthy hair growth, improving the brows overall appearance. Both products are priced at €25 and are exclusive to Space NK.


Premium professional hairdressing brand, KULTURE74 has just launched two new hairbrushes: The Lollypop and The Superdry. Each brush has an ergonomic and unique design for maximum comfort and balance. Both are designed with flexibility that moulds the brush to the head shape as well as massaging and detangling the hair. The Lollypop’s well-ventilated design structure makes it a go-to brush for dry styling and brushing out while The Superdry vent is ideal for blow-drying. Both brushes have premium nylon bristles and natural boar bristles. The nylon bristles prevent breakage, detangle and allow for a better grip on the hair while the natural boar bristles stimulate the scalp and seal the cuticle layer of the hair increasing the reflection of light and magnifying shine on the hair. Each brush is enhanced with a soft-touch coating and built-in grooves for a perfect non-slip grip. The Lollypop and The Superdry styling brushes are priced at €15.90 and available in KULTURE74 salons. 


In the same way you apply a luxurious night cream to your face before bed to maximise rejuvenation in the skin, our hair requires the same nighttime attention. Our bodies enter repair mode when we sleep and since hair is produced by the skin, namely the scalp, an overnight treatment aids this process. Launching this month, JOICO’s new zero-effort sleep-in treatment fortifies bonds through the night to deliver softer, shinier and visibly healthier hair by the time you wake up. Powered by skincare powerhouse ingredients, this no-rinse treatment protects your hair against pollution while also strengthening and nourishing strands. Priced at €24.50, JOICO Defy Damage Sleepover Overnight Nourishing Treatment is available to purchase in salons and on


Following the news last week that Garnier is now a certified cruelty-free company, Garnier has also just become the first major mass-market beauty brand to launch solid shampoo bars with zero plastic waste. Helping to reduce the 520 million shampoo bottles thrown away in the UK and Ireland each year,  the four new Solid Shampoo Bars – part of the Ultimate Blends collection – replicates the wash experience of a liquid shampoo that will cleanse and nourish hair without stripping it or weighing it down. Developed with ‘fast-rinse’ technology that can help save up to one bottle of water per wash, the bars have a concentrated format meaning one bar can last up to two months. Priced at €9.99, the shampoo bars are available from supermarkets and independent pharmacies nationwide.

L'Oreal Paris

Elvive Dream Lengths Wonder Water is already a cult product in America - with one bottle selling every minute. Now the brand has launched the popular conditioner in the UK and Ireland. Designed for and tested on all hair types, it's a liquid conditioning treatment that utilises lamellar technology – essentially, the breakthrough ingredient targets only the damaged areas of your hair without over-coating or over-treating. Unlike other hair leave-in treatments, the product helps to soften, hydrate and detangle strands in just 8 seconds. Priced at €12.99, Elvive Dream Lengths Wonder Water is available from supermarkets and independent pharmacies nationwide.

Bobbi Brown

Since 2013, Bobbi Brown has launched a limited edition Pretty Powerful Collection every year to coincide with International Women’s Day, which this year fell on March 8. The aim is to champion women and help to promote confidence through beauty and in Ireland funds raised from the product go to supporting Dress For Success Dublin, a charity that helps women enter the workforce by offering free career mentoring, advice and workwear for job interviews. The 2021 collaboration is with the much-loved womenswear label Needle & Thread which is known for its hand-embellishment and elegant detailing. The makeup pouch is beautifully embroidered in soft hues and it’s full of Bobbi Brown best-sellers, namely a Long-Wear Cream Shadow Stick in Golden Pink, Pot Rouge in Powder Pink, Mini Smokey Eye Mascara, Mini Soothing Cleansing Oil and Mini Vitamin Enriched Face Base. Available nationwide from March 4 until stocks last, the Bobbi Brown x Needle & Thread Pretty Powerful Collection is priced at €57. For each one sold in Ireland, the full RRP (less VAT) will be donated to Dress For Success Dublin. 

Yves Saint Laurent

Walking the line between the masculine and the feminine, the new fragrance from Yves Saint Laurent was composed by Anne Flipo and Carlos Benaïm and is everything that makes Libre Eau de Parfum so iconic. Reinterpreted with a bright, fresh sensuality the perfume is infused with a pure, soft white tea accord into the freshness of Diva lavender and the burning sensuality of orange blossom absolute, Libre Eau de Toilette accents the fragrance’s signature tension between cool and hot. Priced a €76 for 50ml or €100 for 90ml, the new Libre Eau de Parfum fragrance is available to shop online at or

Nea Cosmetics

Nea Cosmetics is a new sustainable makeup brand that launched earlier this month with a six-piece makeup brush collection. Made with ethically sourced bamboo, the starter pack features six makeup brushes that are designed to help you achieve a flawless finish. The set comes with a gorgeous bamboo material bag and altogether retails at €45. Irish, cruelty-free and sustainable - what's not to love? The brushes are currently available to purchase on

Yon-Ka Paris

French professional skincare brand, Yon-Ka Paris has just launched its brand new Glyconight 10% Masque:  a smoothing peel mask that gives skin renewal and radiance. With 10% glycolic acid, this product buffs away dead skin cells and fades dark spots—but without any drying or peeling. It is one of the rare chemical exfoliators that is both advanced strength and gentle enough for every other day use. Inspired by the chemical peel, this night mask is formulated so you can perform a noticeably effective and excellently tolerated peel from the comfort of your own home. With dual-action (peeling and anti-ageing) properties, this mask drastically improves the skin’s quality and texture. Pores are tighter and the depth of the wrinkles and fine lines are visibly reduced. The morning after you apply the mask, your complexion looks more radiant and even. Priced at €61.50, Yon-Ka Paris Glyconight 10% Masque is available from professional salons nationwide.


Driven by the conviction that a beautiful perfume should bring happiness both to those who wear it and to those who make it, Lancome's latest fragrance was made using natural resources that are preserved and ensure that the people who depend on these resources enjoy fair pay and decent working conditions. At the heart of this new fragrance, a trio of sweet white flowers: jasmine, orange blossom, and ylang ylang, married to a solar coconut accord that highlights their creamy, velvety texture. This warm, sensual and incredibly evocative accord contrasts with bergamot and mandarin, which bring an immediate and sparkling sense of freshness to the perfume. The duo of  Iris and Patchouli, the iconic signature of La Vie est Belle, is paired with the delicious and addictive vanilla that gives an unprecedented radiance. La Vie est Belle Soleil Cristal launched earlier this month and is available to purchase online at and and from Lancome counters nationwide as soon as they re-open. Priced at €89 for 50ml or €116 for 100ml. 

Codex Beauty Labs

Codex Beauty Labs, the plant-based biotech beauty brand, is kicking off 2021 with its second collection of solution-oriented products. Following on from the much-loved Bia Collection, their new collection, Antü protects the skin’s barrier against reactive oxidative stress with ingredients sourced from the unique, low-pollution climate of the Patagonian rainforest. The Antü collection is focused on protecting, restoring, and strengthening the skin barrier. It focuses on managing reactive oxidative stress (ROS) in the skin while supporting the microbiome. The patent-pending AntüComplex was designed to soothe irritation and reduce inflammation, especially from sun exposure and pollution. The collection so far is made up of just two products: a daily moisturiser and a night cream. The moisturiser is a protection cream that hydrates, helps UV recovery and refines the appearance of pores. With ingredients like M3, Murmuru & Camapu it is illuminating and revitalizing. The night cream is a rich and nourishing formula that restores the skin barrier and helps defend against exposure to airborne particulate matter pollutants. This brightening night cream re-hydrates your skin and is clinically proven to improve skin tone uniformity and soften skin overnight. Both products are designed for all skin types and is especially great for dull, dry, or uneven skin. The moisturiser is priced at €85 and the night cream is €90 and both are available online and in Kilkenny Stores soon as they re-open. 

NAK Hair

If you've been following the evolution of trends during the COVID-19 pandemic, you know that we've transcended from the initial stages of panic-buying hand sanitiser and toilet paper to cutting self-isolation fringes and baking banana bread. While those who panic buy continue to do so and those who bake banana bread have moved onto other recipes like chocolate chip cookies – those of us who have become stress hairdressers have a new trend to try: pink hair. Since lockdown, searches for "pink hair dye" shot up by over 900% on and the hair trend continues to dominate our Instagram feeds. If you've been somewhat hesitant to throw a box dye on your hair then this new launch from NAK Hair is for you. Their new rose blonde shampoo has been designed to enhance all blonde toning rituals and complement your existing platinum strands. Enriched with replenishing Rosehip Oil, hydrating Vitamin A and their Vegan Complex of Coconut Oil, Aloe Vera, Hydrolysed Rice Protein and Pear Extract. Simply wet the hair thoroughly with tepid water and apply the Rose Blonde Shampoo to the wet hair and gently massage into a cleansing lather. Leave in for 5-30 minutes depending on how pink you wish your hair to be. 5 minutes will leave the hair with a light tint of rose blonde, 15 minutes will leave the hair with a warmer rose blonde colour while 30 minutes will leave the hair with a vibrant rose hue. Priced at €17.90, NAK HAIR Rose Blonde Shampoo is available from March in appointed salons and online from


Sky-high mascara has gone viral on Tik Tok and just one watch of the thousands of videos makes it clear to see why. When it comes to mascara, typically you would have to settle on one that gives you volume or one that gives length but thanks to this new launch from Maybelline - you can finally have both. This mascara sets itself apart with embossed luxury packaging and an exclusive flex tower mascara brush that has been materially engineered to provide ultra-soft sensoriality and flexibility to help volumize and extend every single lash from root to tip. Additionally, its multiple reservoirs hold more formula allowing for better deposit onto the lashes without compromising on separation. Priced at €11.50, the Maybelline Sky High Mascara is available nationwide and online. 

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