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The New No7 Dark Circle Corrector From Boots Is A Waiting List...Waiting To Happen

It's also got Claudia Winkleman's stamp of approval

In trials, this eye serum reduced the look of dark circles by up to 30 per's what it did for us.

Boots' No7 range is known for causing a beauty stampede.

Last April, the Dark Spot Correcting and Firm serums had a waitlist of over 36,000 shoppers on on the day of it's launch. And by the looks of the latest innovation - the Dark Circle Corrector will not only follow but quite possibly surpass it's predecessors. 

If, like me, you're prone to chronic dark circles under your eyes that no amount of concealer or eye cream can completely disguise, then we're sure you'll be as keen as I was to try the latest skincare product to join the No7 family.

After seven years of research to identify the main causes of dark circles that can be treated using cosmetics (inflammation, hyperpigmentation and thin/fragile skin), No7 has now developed a product that is clinically proven to reduce the appearance of those dreaded dark circles by 30%.

A common misconception when it comes to treating dark circles is that they can only be defeated by an expensive eye cream. However, most eye creams tend to be too heavy for the area which therefore clogs the under eye, causing it to puff and leaving you with not only dark circles but under eye bags too. The Dark Circle Corrector is a serum meaning it's far lighter on the skin thus allowing it to breathe. 

Primarily designed to correct dark circles, the serum also works as a concealer. Coming in two shades (Light/Medium and Medium/Dark), it combines a cocktail of hardworking skincare ingredients, such as; plumping Hyaluronic Acid and pigmentation-fighting Vitamin C with colour-correcting pigments and light-diffusing particles for more instant results. Although daunting when first swatched, the tinted serum acts more of a blur than a cosmetic product meaning it smoothly blends into the skin without the need of additional makeup. 

Dark Circle Corrector, €37, No7 @ Boots

The application head is similar to the multi-roller-ball massage head of the brand’s Firming Booster Serum. However, this time - the five cooling metal spheres de-puff and drain the under eye area to reduce the appearance of dark circles.

And you don't to take my word for it - in a consumer study for the serum, No7 found that 80 per cent of the 210 women who trialed the product saw a visible reduction in the appearance of their dark circles in just one week. The Dark Circle Corrector is the first "clinically proven" treatment for dark circles, reducing their appearance by up to 30 per cent.

The Dark Circle Correcting Eye Serum will be available to buy from all Boots stores and online this morning (June 5), but you'll have to be quick. We all know what happened last time....

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