64 per cent of women also get a beauty treatment before giving birth
Meghan Markle is expecting the royal baby any day now and while the only question on everybody's minds has been in regards to gender, the conversation has now progressed onto whether the Duchess of Sussex will skip the royal tradition of posing for post-baby photos.
Following the birth of each of her three children, Kate Middleton famously posed for photographs on the steps of the Lindo Wingo mere hours after giving birth. Smiling and look like she just stepped off a red carpet, this royal traditional has been criticised by some for promoting unrealistic beauty standards.
However, Kate isn't alone in getting a 'post-birth glamover'. According to Cosmetify, the average woman applies makeup within two and a half hours of giving birth. The study also found that 64 per cent of women aged 18 to 31 will also get a beauty treatment before going into labour. Such pre-labour treatments include hair removal (65%), manicures (57%), pedicures (43%), spray tan (37%) or a trip to the hairdressers (32%).
31 per cent of the women surveyed revealed that the main reason they were so concerned about their appearance following childbirth was because they "wanted to look good in photos". 26 per cent of women said their need to look well stemmed from the pressure to look presentable for visitors while 22 per cent wished to avoid looking il, drained and tired.
More than 2,000 of the respondents claimed the pressure stemmed from either social media (24%), their parents (20%) or friends (17%). Three-quarters of the women surveyed also admitted to announcing their birth on social media within three hours of giving birth.
While it can be argued the pregnancy pressures surrounding appearance can be blamed on royal traditions, perhaps this survey suggests that even royals feel the weight of society's expectations.