Supermodel and new-mum Rosie Huntington-Whiteley has introduced her new eponymous beauty blog and we're taking everything she says as gospel.
At last: a supermodel with more beauty tricks up her sleeve than just contributing her otherworldly good looks to genetics, water, sleep, and exercise.
Thankfully, Britain's national treasure has more to offer up than these banal tips. Having already conquered the retail sector with her Rosie for Autograph cosmetic and lingerie collections, the 31-year-old is now delving into the editorial space with the announcement of her dedicated website, Rose Inc.
From blogs to vlogs, not to mention heavyweights like Into The Gloss, there is already an abundance of online sites already offering up beauty content. So what marks Huntington-Whiteley's endeavour apart?
Readers can expect recurring columns like 'Beauty Notes' - i.e. informative how-to guides - and 'The Spill' which snoops through the glamorous toiletry bags of industry stalwarts.
In her introduction post, the mother-of-one writes, "The way you feel about beauty isn’t about the face that gets the red carpet treatment. It’s about the process, the trade secrets, the magic of being in control of the outcome and being proud to be in your own skin. This outlet is my way of sharing everything that I’ve gleaned over the years. Timeless makeup tricks that instantly make you feel like your best self. Products and regimens that can get you glowing, and stat."
We can get down with that. And if we end up a mere fraction as groomed as RHW, we'll take that, too.
Dear Rosie, my friend, my fellow beauty junkie, my fellow scouse wannabe. THANK YOU for making my makeup dreams come true. I loved creating these looks with you for @roseinc I’m so proud I could burst. I’m extremely excited for you and your new adventure, can’t wait for people to see it all unveil. Some of my fave moments of the past 6 months have been with you in the makeup chair. Love you loads ‘alright queen’ Photo: @kaizfeng Hair: @cwoodhair Production: @lilypberg
In the name of journalistic research - here are five quick-fire tips we've pulled from Rose Inc. for your immediate consumption.
1. Cult-favourite Drying Lotion by Mario Badescu never met a spot it couldn't nix
Step away from the Sudocrem, Huntington-Whiteley has other ideas.
"It’s the fairy dust waiting to deploy for the task," the former Victoria's Secret Angel says.
Drying Lotion, €25, Urban Outfitters
2. For a highlighter that won't make you look like a human disco ball, opt for ILIA
When it comes to 'getting the glow' - someone who we trust as unequivocally as RHW is her go-to makeup maestro, Katie Jane Hughes.
"If you avoid glitter of any type like the plague, check out this cream stick. It has a blend of skin-healthy seed oils—castor, sesame, sunflower—plus orange peel wax, shea butter, and a hint of mica to give it a strictly dewy (not sparkly!) look on your face," she says.
Illuminator in Polka Dots and Moon Beams, €34, Net a Porter
3. Get yourself some rosehip oil - stat
Clean-beauty guru Tate Harper told the site that retinoids, like those found in rosehip oil, are key to maintaining a youthful complexion.
"It gives skin an immediate dose of trans-retinoic acid followed by a second dose after it converts to retinol," she says, awarding five-stars to The Ordinary's cheap-and-cheerful cold-pressed version.
Organic Rosehip Seed Oil, €9.80, The Ordinary
((Supermodel glow come @ us.))
5. Poppy Delevingne loves products from Tom Ford, Dirty Martinis, extra salty popcorn.....and Marmite?
Get the low-down on the British It Girl's 'morning to moonlight' routine here. Hey, it looks like that Marmite is doing something for her.
Stay tuned for an upcoming exclusive interview with Rosie and Poppy's Irish makeup artist, Kate Synnott.