Just like the perfect little black dress or quilted Chanel crossbody, taking care of your skin is one investment that will never go out of style.
Look around you — on social and digital media, drugstore shelves and in your own medicine cabinet — and it's clear that skincare, in general, is having quite a moment. Consumers are more interested in and educated about what they are putting on their skin than ever before, and the industry is taking note.
While 2019 brought us an increase in personalised skincare, a lot of CBD and the introduction of Mewing (the technique that claims to reshape your face), 2020 is set for even more exciting and even more bizarre skincare trends.
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Annoyingly, we don’t have a crystal ball to help us predict the newest skincare trends so we opted for the next best thing: Georgie Cleeve, founder of bio-nutritional beauty brand, Oskia. We quizzed Cleeve on all things skincare trends 2020 related so grab a pen, and take notes – you’ll be seeing these 2020 skincare trends everywhere this year.
Skincare obsessives know that feeding and boosting our skin's good bacteria is beneficial. On the surface of the skin, there is what is known as the microbiome, which is made up of bacteria, fungi and viruses, they make certain chemicals that keep the skin healthy and help your skin’s barrier stay intact. "The skin biome trend is gearing up towards full throttle with new probiotic actives launching that are proven to reach the skin live which is incredibly exciting, as to date this has eluded formulators," says Cleeve. For 2020, it's going to be less about putting buzzy ingredients like avocado and pineapple on your face and more so about putting bacteria into skincare aka probiotics.
Call it the Marie Kondo Effect, but the magic of tidying up has reached its way from our kitchens and closets to our skincare routines. "There is also a growing trend for 'quiet formulas' - those that do not stimulate, exfoliate etc but leave skin to its own devices but with full support," says Cleeve. We don't think we're ready to clean out our #shelfies.
"I think we will see more of Pro-Vitamin D3 as we begin to re-assess our love and need for SPF and notice Vitamin D deficiency," says Cleeve. "Vitamin D is vital for skin health and functionality and I believe it has been overlooked in skincare until now. Pro-Vitamin D is the pre-cursor to Vitamin D and allows your skin to produce its own Vitamin D without the need for UV stimulation," explains Cleeve.
"There is also a new Vitamin E on the block: Tocotrienols," says Cleeve. "They are 40-60 per cent more powerful as antioxidants than traditional Vitamin E and the most important lipid-soluble chain-breaking antioxidant for cell membranes. Tocotrienols are also highly anti-inflammatory too so they’re ideal for many skin conditions and as well as for aiding healing," explains Cleeve.
As consumers, we are becoming much more knowledgable about what we are putting into our bodies and onto our skin and it appears the beauty industry are acknowledging that too. "Transparency is forever increasing, especially as customers are much more ingredient savvy, educated and environmentally-focused," says Cleeve. "There has been a huge trend for one ingredient-led products, which are fantastic when your skin needs a particular boost, but customers are moving again towards the full formulations, particularly as it means routines can be minimised to only a few great, proven products."
When it comes to the one skincare trend that should be a forever trends, Cleeve swears it's proven antioxidants. "In my opinion, adding a proven antioxidant product to your regime should be at the top of everyone's list from an early age. Protection is absolutely key and is the secret to youthful-looking and healthy skin in the future," says Cleeve. "However, antioxidants are incredibly volatile and can become pro-oxidant incredibly easily. Vitamin C is a prime example - and after working with antioxidants for over ten years, I would never use a product that claimed to be antioxidant or contained one, unless the formula itself has been proven to be antioxidant."
Main image by @kaiagerber on Instagram
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