The clean, Eco Certed brand is now in Ireland

The clean, Eco Certed brand is now in IrelandIMAGE: Instagram @novexpert

As conversations around being kinder to ourselves and our planet increase, an award-winning cosmeceuticals brand that focuses on just that has arrived in Irish pharmacies.

It’s an interesting offering, teaming serious natural skincare credentials with patented ingredients and has a devoted following in its native France.

Novexpert was founded by Cyrille Telinge 11 years ago although the team behind the brand had been working for almost 20 years in an independent research laboratory.

The products are Eco Certified, hypoallergenic, vegan, cruelty free and biodegradable. The key ingredient used is vegetable-based Inca inchi oil which contains omega 3,6,9 and Vitamins A and E. It also has a patented ingredient, novaxyline, which contains brown algae to protect from free radicals and oxidative stress. With ranges targeted at brightening, hydrating and de-sensitising if you're looking to clean up your skincare routine a little it could be worth investigating.

Three to try

Booster Serum with Hyaluronic Acid, €47.60

According to the brand this has the highest concentration of moisture-boosting hyaluronic acid in the word, at 480mg. With four sizes of hyaluronic in there, it also contains aloe vera gel, arginine, and probiotic and works to give tired or dehydrated skin a boost.

The Repulp Mask, €33

A quick fix that can be used morning or evening it contains hyaluronic acid, Novaxyline algae, shea butter, aloe vera and green algae extract to sooth and soften. It works as a targeted treatment for eye and lip contours too.

Vitamin C Booster Serum, €47.60

A brightening treatment with a high concentration of stabilised vitamin C teamed with vitamin E, Novaxyline and vitamin E. It works to tackle pigmentation, dullness and can be used alone or mixed with moisturiser.

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