Haircare Shelfies are sweeping Instagram feed everywhere. That's why we're giving you the chance to snap your very own #shelfie by giving you the chance to win over €90 worth of SheaMoisture haircare products that promise to get you through any heat and humidity this summer!
Once upon a time, there were just two steps when it came to hair: wash and dry. Now, that's just the start. As hair products and treatments evolve, so do their methods of application. It's no longer "lather, rinse, repeat", instead, we're offered high-tech serums, masks, infusions and smoothies for that promise to cleanse, exfoliate and more generally, make our hair look great.
But just like our faces, we're also taking our haircare more seriously.
When it comes to beauty, a haircare wardrobe should be taken just as seriously as your skincare routine. However, unlike our skin, the condition of your hair can change day-to-day. Sure there are some months when you're skin is extra dry, or weeks when our lips are particularly chapped but therein lies the difference. On the whole, your skin remains the same for long periods of time whereas your hair, well that has a mind of its own that changes more times than an adolescent teen getting ready for their first day at school.
This is where your haircare wardrobe comes in - a collection of personalised, essential products to keep your hair in tip-top condition.
If you need a little help to make your hair care routine just as sophisticated as your skincare regime (a shampoo that actually works, the haircare equivalent to a sheet mask and even a smoothie), allow us to introduce you to the best products to have in your dedicated hair closet.
When it comes to haircare, we often fall to victim to buying whatever shampoo and conditioner are on offer during our weekly shop - a tendency that we do not apply to our skincare regime. While we know the A-Zs of what we should and shouldn't be applying to our faces, the same can't be said for our hair. Just like some ingredients are better for certain skin types than others, the same principle applies to your hair. One ingredient often listed in most budget-friendly shampoos is sulphates. If that component sounds familiar, it's probably because you've seen listed on the back of every household cleaner you've ever bought. Sure, sulphates are great for lifting dirt, grease and grime but sulphates actually strip the natural oils from your scalp leaving your hair and scalp open to damage, dryness, flakiness and itchiness. If you've ever washed your hair and it immediately after it feels greasy, sulphates are to blame here too. Cue Shea Moisture's sulphate free Coconut & Hibiscus Curl & Shine Shampoo.
Coconut & Hibiscus Curl & Shine Shampoo, €14.95, Shea Moisture
Think of shampoo as a cleanser for your hair. That then makes conditioner a moisturiser for your hair. You'd never skip moisturising your face in the morning - no matter how late you are - so why skip conditioner? Just like you spend a lot of time and money in finding the perfect hydrating moisturiser for your skin, the same should be applied when it comes to choosing a conditioner. But let us do the hard work for you, Shea Moisture's Raw Shea Butter Restorative Conditioner harnesses the powers of natural and certified organic ingredients. Combining Argan Oil, Sea Kelp and Shea Butter to help revitalise dry, damaged hair, whilst replenishing the scalp for long-lasting comfort. Suitable for use as a leave-in treatment, you can expect radiant, healthy-looking and moisturised locks every time.
Raw Shea Butter Restorative Conditioner, €14.95, Shea Moisture
In the same way you probably have a sheet mask or clay face mask on your beauty shelf, a nourishing weekly hair mask is just as essential. If you have ever coloured, straightened, curled or dried your hair on a high heat, chances are your hair isn't the best condition could be. Which is where SheaMoisture's Raw Shea Butter Deep Treatment Masque hair mask comes in. Enriched with a regenerating blend of Shea Butter, Argan Oil and mineral-rich Sea Kelp, the masque works to improve elasticity and restore radiance, whilst smoothening the hair's cuticles and conditioning the scalp. Expect soft, sleek locks that are bursting with moisture and shine.
Raw Shea Butter Deep Treatment Masque, €17.95, Shea Moisture
Ask any curly-haired girl you know with a beauty arsenal brimming with as many hair products as your local Boots, and she'll tell you: Shea Moisture's Coconut & Hibiscus Curl Enhancing Smoothie provides enough slip to detangle the hair for effortless styling, has the hold of a gel to keep your curls in tight in place, and adds moisture and bounce to limp, dry strands. Oh, and you'll find it in the haircare wardrobe of Michelle Obama.
Coconut & Hibiscus Curl Enhancing Smoothie, €17.95, Shea Moisture
Now you know what it takes to compile a haircare wardrobe, allow us to give you one of your own. To celebrate ethical haircare brand, SheaMoisture, launching in Ireland, we have all the above haircare products and more to give away to one lucky winner.
To be in the chance of winning a SheaMoisture Hamper worth over €90, simply answer the question below.
This competition is open to the Republic of Ireland and Northern Ireland residents aged 18 or over unless any other age restriction is specified or implied. Closing date 17/07/19.
Main image by @irishtatlerbeauty on Instagram