We can see why...
Following in the footsteps of its neighbour, Japan beauty has made quite the name for itself over the past few years. With skincare brands like Tatcha and SK-II - two brands whose products feature on every beauty fanatic's vanity table - it's no wonder that J-Beauty has taken off. Amongst the list of best Japanese beauty brands is cosmetic company, DHC who have gone viral - worldwide.
Despite its recent popularity, the brand has been around since the 1980s. Their long-term history with cosmetics is justification to their now cult following. Thanks to products like the ultra-moisturizing Lip Cream and the highly effective Deep Cleansing Oil, the brand sells one product - every three seconds.
Lip Balm, €8.50, DHC
According to DHC's vice president of marketing, Monica Pluemer, a tube of the cult-favourite lip balm sells every three seconds, worldwide. As for the cleansing oil, one bottle of the product sells every 10 seconds.
Deep Cleansing Oil, €25, DHC
Not only is the cleansing oil a best-seller for DHC but it's also the number one best-selling makeup remover on Amazon. It has over 1,800 five-star reviews that come mainly from skincare gurus. The oil has become so popular for its almost magical makeup dissolving powers which exist from its organic olive oil formula.
But the success of DHC's products doesn't stop there as it offers tons of skincare, hair, body products and makeup which also receive similarly glowing reviews.