The brand will continue to produce their most profitable categories; underwear and denim.

Following the sudden departure of Raf Simons as Calvin Klien's chief creative officer last December after a two-year stint, the rumour mill began spinning suggesting that his Calvin Klein 205W39NYC rebrand of the label may dissipate along with his departure.

PVH, Calvin Klein's parent company, initially revealed the move in a press release in January – saying that the brand would just go through a relaunch with a "new name, design approach, and creative direction."

As of this month, according to WWD, not only has Calvin Klein 205W39NYC closed up shop, but the brand has also revealed that it won't be doing traditional "collections" at all anymore.

It was announced that it would be closing its New York flagship at 654 Madison Avenue, which housed a floor-to-ceiling installation by Sterling Ruby showcasing Simons's work. 

As a result, 50 employees in the New York office and another 50 in the Milan office have been let go, and the Italian hub is set to close.

Steve Shiffman, chief executive officer of Calvin Klein Inc, will remain in his position and will oversee the change of course. Michelle Kessler-Sanders, president of Calvin Klein 205W39NYC, will be leaving the company in June after closing down that segment of the business.

Simons premiered his final runway collection last September during New York Fashion Week, paying homage to American pop culture classics like Jaws and Friday the 13th.

Long gone are the halcyon days of Kate Moss and Mark Wahlberg showing off their Calvins, and it appears that the likes of Kendall Jenner and Shawn Mendes have not emitted the iconic brand power that their 90's counterparts boasted. 

Perhaps CK will take influencers at face value and hire some bright young things to collaborate à la fellow PWH brand Tommy Hilfiger with Zendaya and Gigi Hadid. For now, it's unsure as to which direction the brand will take or what Simons' successor will do. 

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