Caroline Calloway: Who Is The Viral Scammer That Everybody's Talking About?

For anyone who enjoyed the previous NYC ramblings of Cat Marnell or Anna Delvey - this one's for you.

The story that's captured the internet.

For the last few days, social media influencer and accused scammer Caroline Calloway has been publicly dreading the publication of an essay in The Cut by Natalie Beach, a former friend of hers she described in an Instagram post last week as “one of the two people I have hurt the most in this world.”

The piece – which dropped on Tuesday night (read here) – is lengthy and wild, and depicts Calloway's manner through the eyes of a former confidante and ghostwriter who does anything she can to stay within Calloway's reach. 

Although, this isn't the first time the NY-based influencer's reputation has been pulled apart. 

In fact, a number of Calloway’s pitfalls – including $165 “creativity workshops” that totally fell apart, a $100,000 book advance for a book she never wrote, and a book proposal that, it turns out, was actually ghostwritten by Beach herself – have been widely publicised.

Beach’s essay, however, isn’t so much a tell-all list of dodgy dealings as it is an engrossing look at toxic friendship, envy, self-obsession, addiction, and what it feels like to love someone incapable of loving you back.

View this post on Instagram

TW: Suicide. I’ve never talked about the chapters of my life when I struggled with suicide on the internet before today and I didn’t want you to find out like this. But now you know. I’ve only read two lines of Natalie’s article so far—my plan is to read it for the first time tomorrow with my therapist. But my manager texted me this line of hers: “It’s been surreal watching this unfold from my desk job in Los Angeles, but I’m not surprised she’s taken an essay of mine that didn’t exist yet and turned it into a narrative for herself.” I wrote about Natalie’s upcoming article because I guessed that by using my access to the largest audience of people interested in Caroline Calloway—an audience only I have access to—I could ramp up anticipation. I hope impressions are through the fucking roof. Every boost helps. But ultimately I talked about what Natalie’s article meant to ME on this Instagram account because this is a space where I tell stories about ME. That’s the whole schtick here. I write about my life—and if I can make my art and express myself AND help my friends, I do. I don’t resent Natalie for revealing that I was suicidal in her essay. It’s not black or white. Both of these things are true: I wish people hadn’t found out like this AND Natalie’s stories deserve to be told. It must have been so hard for Natalie to have a friend who cared more about getting high than supporting her and didn’t really care about staying alive at all! I only found out about this line because @christinareaddd pointed it out to me. She’s sitting with me in my apartment right now with @p_izza220 . “So?” I said after she had finished reading it. “Yeah, um, the first thing that jumped out at me is that heard you on the phone with the fact-checking lady and this was the only thing you wanted clarified, but they didn’t fix it.” I knew she meant the suicide thing. She had been sitting next to me on the floor as I talked on the phone. Most of it had been: “If Natalie remembers it, it must be true." And then: “Hold on. The thing about suicide...” I looked away from Christina as I said it. The lady from The Cut was nice and said she understands and she’d pass my message along.

A post shared by Caroline Calloway (@carolinecalloway) on

The article on Calloway's life is resplendent with gaslighting and last-minute lies, not to mention self-indulgence and worrying relationship patterns. 

There’s also way more, like that Beach was allegedly promised 35 per cent of Calloway’s $375,000 book deal to help ghostwrite and never saw any of the money after Calloway (who was apparently battling an Adderall addiction) failed to fulfil the contract.

Calloway also allegedly bought thousands of Instagram followers to jump-start #Adventuregrams, the account Beach also ghostwrote that made Calloway famous.

Since its release, the influencer has been vocal about how the article paints her in a bad light and how some sentences need heavy editing. However, saying that, she did come to Natalie's defence when people began questioning her article. 

She posted “[e]verything in Natalie’s article will be brilliant and beautifully expressed and true...because Natalie is the best writer I know,”.

Read the whole thing here. 

Main image @carolinecalloway

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