And the Queen of Glam is donating £1 million from the new lipstick sales to the Women for Women charity.... as if we needed an excuse.
She's only gone and done it again.
If you can cast your minds back to 2016, you'll remember Tilbury proved that lipstick and philanthropy were the ultimate power pairing - launching her Hot Lips collection, inspired by 12 of the artist's most inspirational celebrities, and donating a portion of the collection's proceeds to Women for Women International, an organisation that helps women living in some of the world's most dangerous conflict zones.
Three years later, she's just launched Hot Lips 2 - a sumptuous 11 shade line-up, all inspired by iconic women, and men - iconic women, and this year men too; Enigmatic Edward (Edward Enninful), JK Magic (J.K. Rowling), Red Hot Susan (Susan Sarandon), Dancefloor Princess (Kylie Minogue), Amazing Amal (Amal Clooney), Angel Alessandra (Alessandra Ambrosio), Glowing Jen (Jennifer Aniston), Carina’s Star (Carina Lau), Viva La Vergara (Sofia Vergara), In Love With Olivia (Olivia Palermo) and Patsy Red (Patsy Tilbury, pictured below) — Charlotte’s mother, her first beauty icon and one of her biggest inspirations.
With a generous pledge to donate £1 million from the sales of this year's collection to the charity, the donation will support even more women to enrol in Women for Women's year-long training programme, which empowers them to manage their finances, improve their family’s health, and make their voices heard at home and in their communities.
"A lipstick can change a life because if you can change how a woman feels, you can change a community, and you change the world!" says Charlotte Tilbury.
Hot Lips 2
For the first time, the new Hot Lips 2 collection will be available in refillable cases, which feature five new magical, rock’n’roll designs for the most collectable, iconic collection ever! Each case comes with a defined shade but is designed to be used interchangeably with the new Hot Lips collection.
The shade range too, is one that reflects inclusivity, ensuring that the shade assortment suits every skin tone, as it continues it be a top priority for her brand.
"When I created this range, I was looking for gaps in the colour spectrum and mixing the most nuanced, super-flattering, super-wearable shades," Tilbury said of the new range.
"These shades have superpowers and look incredible on everyone."
Out of the Hot Lips 2 shades that we know of, we're most excited about a wearable, accessible tawny-orange red in her Matte Revolution texture and a 'your lips but better' pink in K.I.S.S.I.N.G. formulation.
New to the collection this time around will be a Hydrating Clear Lipstick - a comforting lip conditioner with Hyaluronic Acid Matrix and Synthetic Beeswax.
The Hot Lips 2 collection will launch on 20 June on CharlotteTilbury.com and in other stockists from 27 June. RRP €35 each, refillables €23 (exclusive to Charlottetilbury.com)