Forget the hangover, it's the email receipt from Net-a-Porter sitting in your inbox that can really cause The Fear to kick in.
We can all relate: after weeks spent luxuriating over a website's leather goods section, the lure of online shopping supported by the headiness of a few glasses of rosé on the couch, makes dropping €500 you can't afford on the latest Danse Lente bucket bag seems like a genuinely great idea.
Say hello to the era of the Sauv-blanc spender.
Indeed, Forbes reported that last year Americans spent $39.4 billion while over the limit.
Unsurprisingly, retailers have cottoned on, with campaigns like flash sales at 9pm, cheaper delivery after 9:30pm or social media advertising based on past (late night) searches, all enticing the inebriated shopper.
Take eBay for example; no matter where you go in the world, the site's busiest time is between 6:30pm and 10:30pm in each time zone. (Prime Pinot Grigio time, if you ask any Irish woman.)
But what does this mean for the free will we think we show while browsing the internet?
We're savvy enough to realise that one-click purchasing, free shipping, free returns and reminder ads are ploys to get our money – but is there a deeper element at play?
In order to get down to brass tax, we need to look inward. We've long since discussed the danger of comparison on social media and the importance of digital detoxes, but has the ease of online shopping, streaming services and even internet banking just made t easier for us to avoid real life?
As editor of IrishTatler.com, Amy Heffernan says, "Buying, like all other famously addictive things, is typically a vehicle employed to self-soothe or medicate.
"And easily navigatable apps and visually-pleasing Instagram feeds make out online shopping arms all the more rubbery, alcoholic beverages only providing further lubricant."
To read the full story, check out the current edition of Irish Tatler. On shelves now.
Main image by @made
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