O'Callaghan has engaged in a lengthy legal process with the media giant.
Facebook has responded to legal action pursued by Miriam O'Callaghan by saying that they have removed 'a large volume of false ads featuring her, as well as associated pages and ad accounts' since she brought the issue to their attention some months ago.
The Prime Time presenter announced defamation action against the social media giant due to the presence of a number of fake adverts using an image of her face to promote a face cream which appeared on their site.
A number of people reported seeing the adverts, which used inaccurate stories about O’Callaghan leaving RTÉ to entice users into clicking on the ad which promoted a supposed anti-wrinkle face cream business.
“It’s gone from ‘I’ve launched my own face cream’ to ‘I have been sacked and axed because of my erratic behaviour’ as clickbait, to get people to read about this face cream and buy it," O'Callaghan has previously said.
The presenter has engaged the services of defamation specialist Paul Tweed.
O’Callaghan said she and Tweed contacted the social media platform in June and, although she had received assurances that the content had been removed, the ads remain online.
O’Callaghan told The Sunday Times that she felt she had been left with no option but to sue the media giant, due to its apparent failure to deal with a number of fraudulent ads, which featured untrue remarks about the presenter's career.
Users who sign up to purchase the face cream pay €5 initially for postage and packaging, but their accounts are charged approximately €100 if the ‘sample’ is not returned in a short timeframe.
Facebook told the Irish Daily Star that “Since Miriam has raised this issue, we have removed a large volume of false ads featuring her, as well as associated pages and ad accounts, and we will continue to remove these ads.”
Facebook's ad policy claims that 'Typically, most adverts are reviewed within 24 hours, although in some cases, it may take longer.'