The past several months have been rough for Victoria's Secret, to say the least.
The lingerie brand has seen a year of declining sales as public frustration mounted over the lack of inclusivity in its marketing.
Back in November 2018, the company's oft-problematic Chief Marketing Officer Ed Razek gave a disastrous interview to Vogue.com, expressing intolerance toward both plus-size and trans models.
Following that, just a few days later, the lingerie company's Chief Executive Jan Singer resigned. The company also recently closed 53 underperforming stores across North America.
That barrage of bad press culminated with record-low ratings for the 2018 runway show, garnering just 3.3 million viewers — a sharp drop from 2017 when the show racked up 5 million.
And now, with recent additions to the team including Barbara Palvin – who was once allegedly not given Angel Status due to her size – and Alexina Graham, the brand is once again showing that it clearly does not care about public opinion.
The aftershocks of so much controversy are still underway, it seems – as, on Friday, Victoria's Secret announced that after nearly two decades, its iconic runway show will no longer air on network television.
Leslie Wexner, the chief executive of the brand's parent company L Brands, made the announcement in a memo sent out to the brand's associates on Friday, according to The New York Times.
"We have decided to re-think the traditional Victoria's Secret Fashion Show. Going forward we don't believe network television is the right fit," he said, noting that the brand was looking into developing a "new kind of event" for different platforms in the future, but he gave no further details on the matter.
It's easy to compare the Victoria's Secret universe to the rest of the fashion world which is (finally) embracing models of all sizes, genders, races and orientations. While it's not perfect, it's a welcomed start – and moves like this show that consumers are no longer willing to be exclusive when it comes to others.
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