Inviso Img

That Head-To-Toe Puffer Coat That's Been All Over Your Instagram Feed? We've Tracked It Down

It’s the sort of coat your mam would be proud of you for buying.

Winter is saved.

With January over and done with, we’re officially ready to lift the spending ban and treat ourselves to a few new year staple pieces. At the same time, winter sadly isn’t over quite yet (in fact, the worst is probably yet to come), so the search for a stylish new winter coat continues

Lucky for you Instagram-cool-girls have found just that. And your luck really must be in because I've just found out where and how to buy it – it's a speciality of mine. My most recent accomplishments were discovering the fashion brand that every fashion 'it' girl owns at least three dresses and a wrap skirt from. There was also discovering the gold dainty hoops that Bella Hadid can not stop wearing and only recently it was the Black Satin Midi-Dress from Topshop

This time, though, I've had a little help from Lyst who has just released a list of the ten most popular fashion pieces of the moment. They have been busy assessing the online shopping behaviour of more than nine million shoppers a month searching, browsing and buying pieces across 12,000 designers and stores online. That’s some hefty survey.

TRENDING TODAY: What This Year's Oscars Nominees Wore To Their First Academy Awards

In the survey, they found the one highstreet item that everyone from Brittany Bathgate to Hannah Crosskey has been spotted in: the Arket down puffer coat. It’s minimalist, super on-trend and very versatile. It’s also incredibly warm - the equivalent to wearing your duvet out in public while still looking put-together and fairly smart. What could possibly be better?

View this post on Instagram

Prepping for the cold snap ❄️

A post shared by Alexis Foreman (@alexisforeman) on

The one in question is €250, but that hasn’t stopped it selling out faster than a One Direction reunion tour. In fact, I'm surprised it hasn't sold out already.

The coat is available in black and green, it’s filled with 100% recycled down and feathers and is made from matte stretch nylon. It has elastic cuffs, slits at the sides for easy movement and it falls at the knee. Dreamy.

Down Puffer Coat, €250, Arket

Down Puffer Coat, €250, Arket

It comes in sizes 6 to 18 (all of which bar sizes 8 and 10 are available right now) and although it’s slightly on the pricier side than my usual Instagram find, I'm pretty sure you'll wear it so many ways that it'll be more than worth the splurge.

Main image by @brittanybathgate on Instagram

READ: 5 New Buys Approved By The Copenhagen Fashion Week Crew

READ MORE: A Lesson In The Art Of Layering – So You Can Start Wearing Spring Trends Now