Fendi is back with a bang, and so is the most iconic arm candy of the 1990s: the Baguette.
Just when you thought the logo-mania trend was fading into oblivion (bye, Gucci belts) another storied Italian fashion house seems to be rising to the fore once more.
This time, it's Fendi that's having the revival, with its distinctive double F-print in black and brown seen on clothing and accessories left, right, and centre.
Karl Lagerfeld, head honcho at the near-100-year-old label, cashed in on the seemingly insatiable demand to visibly declare one's brand allegiance by sending logo-print dresses, leggings, fur coats, stockings, and bags down the runway for Autumn/Winter 2018.
Naturally, Kim Kardashian West posed for her 116 million followers in a look that was the definition of "head-to-toe designer".
While we won't be rocking Fendi à la KKW (not least because of limitations on our bank accounts) we are digging the throwback to the brand's nineties and noughties heyday.
Back then, Fendi was synonymous with the kind of Italian bella donna that exuded confidence and glamour. Across the Atlantic, Carrie Bradshaw brought the brand's infamous Baguette bag to life on screen, catapulting it to must-have status.
Bradshaw's real-life alter ego Sarah Jessica Parker explained to the Financial Times in 2012 that the sough-after accessory was arguably the very first "It Bag". The actress revealed that Fendi was the first luxury label to lend their wares to the TV show, helping stylist Patricia Fields to integrate high fashion into the sitcom alongside vintage and thrift store finds.
"It really opened the floodgates and influenced the storyline – especially Carrie’s habit of spending more money on fashion than her home," Parker said of the Baguette, which was first designed by Silvia Venturini Fendi in 1997.
"Having the Fendi Baguette was a very big deal, and the gateway to everything else. The Baguette became a staple of Carrie's wardrobe and character," she added.
Of course, die-hard fans of the show will remember that the Baguette is the purse infamously stolen from Bradshaw when she is mugged in a Manhattan alleyway. On her jaunt to LA with Samantha and Charlotte, she also attempts to replace it with a dodgy fake.
Speaking of fakes.... while there are a tonne of vintage Baguettes available on Etsy, The Real Real, eBay, 1st Dibs, and Vestiare Collective, we recently copped eyes on this Topshop number and were overcome by nostalgia.
For a mere €34, we wouldn't even mind *that much* if it did get robbed. .....Just please, not the Manolo Blahniks.
Kenya Leopard Print Shoulder Bag, Topshop