ASOS sold one wedding dress a minute on Black Friday, let that sink in.
ASOS has a habit of creating cult pieces that sell out before you can say "ASOS". So much so that we have lost count of the number of cult ASOS pieces we've written about, from Dior Saddle bag dupes to leopard print midi dresses and gingham trench coats.
And now that 2019 has officially come to a close, (it takes eight days to close a year, k?) ASOS has taken full stock of the items we were most excited about over the past year. And, considering we’ve rammed our wardrobes full of 2019 trends, these are the items that are going to live in our wardrobes well into the new year — and then some. Sure, we may look for new ways to style them, but one thing is for sure: these best-sellers are going nowhere.
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Here, we break down the best selling items for ASOS in 2019 and our picks of their best pieces in each category:
SATIN SLIP SKIRTS
Already a few seasons deep, but with no intention of fading back out - satin slip skirts surpassed trend status and has become a wardrobe staple. First emerging Autumn 2018, the satin midi skirt proved to be the perfect accompaniment to cardigans, chunky knits and roll necks. ASOS' satin bias-cut skirt sold over 120,000 styles in all sizes and ranges, including Maternity, Curve, Tall and Petite.
Nobody's Child maxi satin skirt with ruffle hem in cosmos galaxy, €41.48, ASOS
Chances are that if you scrolled through Instagram or stepped into a highstreet store at least once in 2019, you're already aware that hair clips are officially trendy again. Hair clips also had a massive moment on ASOS last year as they sold 150,000 of them – with faux-pearl being the standout across 71 different styles.
Ashiana Love Heart Diamonte Gold Hair Slides, €11.06, ASOS
2019 was one busy year for brides as on Black Friday alone, ASOS sold one wedding dress a minute. Yes, you read that right. What's more, 3,500 people purchased The ASOS EDITION wedding dress below for their big day.
Lace Long Sleeve Crop Top Maxi Wedding Dress, €165.90, ASOS
Earlier this year, so-called dad fashion was named one of the most influential trends of the year in Lysts’s annual Year in Fashion report, which saw online searches surge by 439 per cent since the beginning of 2019. So it makes no surprise that chunky, orthopaedic-style dad trainers have been hailed as the most popular shoe of the year across both menswear and womenswear with ASOS selling over 78,000 pairs of chunky trainers this year.
Pull&Bear zebra detail chunky trainers in white, €63.58, ASOS
In 2018, ASOS revealed searches for “tailoring” increased by an enormous 460% over the course of the year, with customers shopping for full suits much more than ever, instead of a pair of pants or blazer as separates. And it seems not much has changed, ASOS sold over 80,000 styles of suits in 2019.
ASOS DESIGN mansy suit trouser in grey pinstripe, individually priced, ASOS
A fluctuation of sales that we believe are a direct result of one Ovie Soko, ASOS sold more than 45,000 bucket hats in 2019.
COLLUSION Unisex leather look bucket hat with pockets, €16.59, ASOS
Leopard, tiger, zebra, cow – whichever one you love most, animal print is one of the biggest trends on ASOS, selling over 1.3 million items in 2019.
Topshop animal print tiered smock dress in mustard, €48.39, ASOS
Mick Jagger eat your heart out, ASOS found Cuban-heel style shoes rose in popularity (140% to be exact).
ASOS DESIGN Wide Fit Cuban heel western Chelsea boots in white leather with lightning detail, €76.04, ASOS
Sheet masks have been around for many years now. With options available for nearly every skin concern, whether your face is oily and acne-prone or dry and dull, they have become a staple #SelfcareSunday move. So much so that ASOS, sold enough face and body sheet masks for one person to wear one every day for the next 187 years.
Dr.Jart+ Dermask Intra Jet Wrinkless Solution Sheet Mask, €7.60, ASOS
Oversized in a flattering-not-drowning kind of a way, it has statement buttons and a belted tie waist for that extra cinch that certain outfits require. But, of course, it's the spliced, panelled check to the front and back that really steals the show. It came in sizes 4 to 30 and although it’s slightly on the pricey side than a typical Instagram find, the ASOS Design trench sold out in record time.
Not a single head went cold in 2019 as ASOS sold over a quarter of a million ASOS Design beanies.
ASOS DESIGN turn up beanie in green, €8.30, ASOS
Thanks to likes of Harry Styles, Timothée Chalamet and Hector Bellerin, it seems that men became far more adventurous in their dress sense with ASOS sold more 8,000 pairs of menswear glitter boots in 2019 (that's up more than 200% from 2018).
ASOS DESIGN lace-up boot in glitter with black raised chunky sole, €62.21, ASOS
And in a statistic that will shock absolutely nobody, ASOS sold nearly 600,000 pairs of mens’ sunglasses since January 2019.
ASOS DESIGN plastic oval sunglasses in leopard print with arm detail, €19.36, ASOS
Main image by @karodall on Instagram