The young women behind Borrower Boutique have their eye on the prize with their curated offering of rental items perfect for Instagram-stalking millennials (including the most talked about skirt of the moment: The Naomie.)

How often do you look at your social media feed and wish you could steal somebody’s style? Thanks to three forward-thinking young Irish entrepreneurs, those much-loved items could be yours - if even just for a fleeting moment.

Borrower Boutique is the brainchild of Johanna Dooley, Chloe Best, and Sarah Monahan. Former Retail and Services Management student Dooley explained to that the venture was a natural progression, a culmination of her desired career path, affinity for the latest trends, and her reputation as a trusted style adviser.

“Borrower Boutique began in February 2014, when I was in my first year of studying at DIT. The idea originally stemmed from when I was at school, my friends would constantly borrow my clothes for various events," she said.


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"I really enjoyed the feeling of seeing them being happy and confident in what they were wearing for a special event. By the time I reached college, my love for fashion had grown into wanting to learn and understand the process of setting up my own business. I was lucky enough to be presented with the chance to turn my hobby into a business.”

At first, Dooley started by renting out items from her own wardrobe, which she would style, photograph, and upload to Facebook or Instagram with price-per-borrow details.

“As a self-funded business, I purchased new pieces with the money I was making off of my own,” Dooley said. “The business has continually developed throughout my college years and I took it up a notch when I met Chloe and Sarah.”

The savvy trio have since set up a website, instead of relying solely on social media, with its  own booking system allowing for a user-friendly experience.

“We also offer a ‘Try On Service’ where we deliver items to our customer’s houses so that they can try on a selection of pieces in the comfort of their own home. For clients living outside of Dublin, we offer a postal service. Today, we are still self-financing," Dooley added.

Dooley, Best, and Monahan have since respectively completed their Retails and Services Management, Fashion Promotion, and Marketing degrees and are working full-time while still running Borrower Boutique as a side hustle. Dooley, who documents her own impeccable fashion sense on her personal Instagram page, cut her teeth as a fashion buyer with Penneys, and is now working in the family business. Chloe is currently within Penneys head office as a homeware buyer while Sarah is a fashions manager in the company too.

Happiest girl in all the land ✨

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One thing is for sure: their smartly edited offering is chock-full of statement pieces you've likely already drooled over as you peruse Instagram. As the service continues to grow in popularity, the business partners source items while on personal vacations - ensuring their stock is always current, lust-worthy, and has an international appeal. While they have found that making high-end items accessible to their customers has been the sweet spot, they also enjoy supporting Irish-based designers.

Finally got our hands on this skirt 🐆

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“I pick up inspiration anywhere and everywhere. I am constantly taking photos and storing them on my phone to look back on when we are purchasing new pieces for our collection. I love street style, and I spot new trends as I travel," Dooley said.

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