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Chanel, Prada And Burberry All Promise To Be More Sustainable

Thirty fashion companies, including Chanel, Prada and H&M have joined the initiative spearheaded by François-Henri Pinault, at the request of French President Emmanuel Macron.

A group of the world’s biggest fashion brands have signed on to a major new climate commitment, following pressure from President Emmanuel Macron. 

According to Business of Fashion, the “Fashion Pact” will be presented to world leaders at the Group of Seven summit, which will run from Saturday to Monday in the French resort town of Biarritz.

32 companies representing roughly 150 brands – and around 30 per cent of the industry – have signed on to the commitment, promising to take steps to mitigate fashion’s impact on the climate, biodiversity and oceans.

Fronted by the CEO of Kering, François-Henri Pinault, the ‘Fashion Pact G7’ states that fashion is one of the most “impactful” industries and “therefore should also have the power to play a pivotal role in leading the shift towards a more sustainable future.”

Signatories include luxury brands such as Burberry, Prada, Hermes, and Chanel, as well as sportswear companies Adidas and Nike, and fast-fashion retailers like H&M and Gap.

The €1.5 trillion-a-year ($1.66 trillion) fashion industry “is one of the largest, most dynamic and influential industries on the planet,” the pact said. It’s also “one of the most impactful and therefore should … have the power to play a pivotal role in leading the shift towards a more sustainable future.”

Fashion is responsible for roughly 8% of the world’s carbon emissions, a 2018 Quantis report found -- as well as water pollution from fabric dyes, chromium used to tan leather and pesticides from growing cotton.

The move is one of several sustainable choices the nation of France has made of late.

Just two months ago, a nationwide ban on the destruction of unsold merchandise was introduced. As well as this, the country's aggressive measures to tackle food waste, promote healthy lifestyles and adopt eco-farming techniques helped it top a ranking of nations which assesses their food sustainability.

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