Danish cult brand Ganni has launched its first-ever loungewear offering, just in time for the cooler months.
The 11-piece collection, aptly titled Software, includes four silhouettes — a crewneck, a hoodie, sweatpants, and a T-shirt — in three colours — white, heather grey, and black.
Responsibly made from certified recycled materials, Ganni’s first foray into loungewear marks the second big sustainably-minded initiative that Ganni has spearheaded this year. Back in August, the It-girl brand teamed up with Levi’s for an exclusive rental only capsule collection that includes three staple denim pieces: jeans, a button-down shirt, and a shirt dress.
All three are made from upcycled vintage Levi’s and repurposed denim, incorporating Ganni’s signature design quirks, like patchwork, voluminous sleeves, and Peter Pan collars.
Similarly, Software has been created from 50 per cent post-consumer recycled polyester, such as plastic bottles, and 50 per cent pre-consumer recycled cotton from end-of-line manufacturing scraps.
According to the press release, 75% of the collection’s supply chain is traceable, from the garment manufacturing (stitching, assembling, etc.) and the handling units (dyers, laundry, tannery, etc.) to the fabric and yarn mills. The only step that Ganni is not yet able to trace in full is where the raw materials used to manufacture the line come from.
“We’re really proud to have reached 75% traceability in stages 1 to 3 of the supply chain across this collection,” said Ditte Refstrupp.
“But our goal is to reach 100% traceability in the future. It’s been a real learning curve, with lots of challenges along the way, but we’re super proud to have worked with fabrics made of recycled materials.”
The first part of the two-part Software collection – which can be found here – ranges in price from €65 to €165, with T-shirts costing €65, crewneck sweatshirts and sweatpants costing €145 each, and hoodies costing €165. The four silhouettes are now available both in Brown Thomas and on Ganni.com, and, according to the press release, will be available year-round.
The next drop will include a more colourful and playful array of colours including hazel and lilac.
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