This time of year is the Superbowl for the fashion industry.
While the image portrayed by Hollywood starlets and nominated actors during awards season is nothing short of gilded ethereality, it is, in fact, quite the opposite for those responsible for gussying them up something spectacular.
From Venice Film Festival in August to the Academy Awards in February, stylists and PR teams everywhere are frantically putting out fires behind the scenes to make their client look the best they can through an endless stream of premieres, parties and panel discussions alike.
"The Oscars can be really tough because it's the grand finale and everybody wants to have their strongest moment," Jill Lincoln – half of the styling duo known as Jill and Jordan – told CNN.
The stylists are responsible for such Oscar wow moments as Jennifer Lawrence, Anna Kendrick and Rachel Brosnahan. However, with big names come big contracts – meaning that stylists have to bend in the way of the fashion house.
When Jill and Jordan first started dressing Lawrence, for example, she was under a three-year contract with Dior, reported worth $15-20 million, that stipulated she wear the label exclusively for major red carpet events.
"It's definitely easier when your client has to wear a particular designer and they are going to work with you to create something," said Johnson, who has flown to Paris with Lawrence on several occasions to pick out dresses.
"If we are doing a custom dress, we will discuss with our client what they have in mind, look at some pictures and use that as a starting point. We'll go back and forth with the design house, they will send sketches, fabric swatches, and then we get to the toile stage where they make a mock-up for the client to try on before creating the final piece."
However, what does one do if a multi-million dollar sartorial contact isn't yours for the taking? Stalk fashion week shows, so it seems.
"I have literally been sending texts during the Fashion Week shows saying 'Can I have that?'" stylist Sophie Lopez explains.
But even that can go pear-shaped. Fashion is a fickle business and if you get wind that another red-carpet walker is set to wear something similar, then it's anybody's game.
"This is a pretty commonplace occurrence and it's a terrible feeling because we have these great relationships with designers and have all been working really hard to make it happen," said Lincoln.
As the final few days to the Oscars wither away, stylists, make-up artists, jewellers and seamstresses will be scheduling final fittings and pulling shoes and accessories madly to create the finished look –– which they can expect to be seen by around 26.5 million (last year's Oscars viewership) and possibly change the trajectory of their careers.