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Meet the High Street Store Changing How We Perceive Mental Health

"It's OK to not be OK"

Ft. the work of global artists.

Often referred to as the underdog of the high street, Lazy Oaf has just dropped a capsule collection to shed light on the UL's Mental Health Awareness Week. The eight-piece range is launching in support of the mental health anti-stigma campaign; Time To Change.

Titled “It’s OK to not be OK,” the limited-edition unisex capsule is designed by five global artists and illustrators. The creatives include Joey Yu, Tara Booth, Pete Sharp, Ellie King, and David Mendez Alonso. The collection is made up of three t-shirts, a long-sleeved sweater, a patterned-collared shirt, pair of graphic-heavy pants, a tote bag and a vase.

Launching online and instore from May 13, the collection is not only raising awareness and changing attitudes but it will also financially back the campaign. The brand will donate 100 per cent of the proceeds from the line to Time to Change.

Speaking about the collection, Gemma Shiel, Lazy Oaf's founder and chief creative director, said in a press release that "creativity and mental health are intrinsically linked in [her] world," and that she wanted to make a "project to address something that affects me and many people that I know."

"I lose myself in creativity: for me it is where I find a source of therapy, it's often how I communicate and it is my safety net, I've had varying experiences around mental health, and I know that just talking about it can be a terrifying leap, but can absolutely be the best thing to do."

The collection is available to shop online now. Check out the pieces, below.

Lazy Oaf x David Mendez Alonso It's Ok Shirt, €75.25, Lazy Oaf

Lazy Oaf x David Mendez Alonso It's Ok Pants, €86.83, Lazy Oaf

Lazy Oaf x Pete Sharp T-Shirt, €42.83, Lazy Oaf

Lazy Oaf x Tara Booth T-Shirt, €42.83, Lazy Oaf

Lazy Oaf x Joey Yu T-Shirt, €46.31, Lazy Oaf

Lazy Oaf x Ellie King T-Shirt Dress, €63.67; Tote bag, €23.16, Lazy Oaf

Lazy Oaf x Ellie King Bouquet Vase, €57.89, Lazy Oaf

Main image by Lazy Oaf

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