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The Fastest Growing Fashion Trends, According To Google

If anyone is going to know...

"Okay Google"

Found in the wardrobe of females everywhere, dresses are a style we depend on year after year. From the little black dress, we grab on every night out to the floral maxi that doesn't leave our body once Summer hits, we all have our favourites

2019 has introduced some fresh silhouettes and prints to rival these old classics but will they be enough to catch on? According to Google, yes. 

While the little black dress remains the most-search for dress on Google this year, there are some pretty surprising newcomers taking over. From prairie dresses ruling the runway to an alternative to leopard print soaring on the high street, here are the most popular Summer trends for 2019. 

Zebra Print

While the love for a little black dress lies in its simplicity, there's an argument to be had for a strongly printed gown. For Summer, you'd expect florals to take centre stage but according to Google, zebra prints are leading the way. There has been a 395% increase in zebra print dresses year on year. Below, are our top picks. 

Zebra-Striped Dress, €99, H&M

Tonya Button Down Midi Dress, €320, RIXO

Zebra Slip Midi Dress, €55, Miss Selfridge @ Zalando


Love or loathe, neon is and will continue to be a major trend this year. Whether you're shopping high-end of high street, there has been a 335% increase in searches for this electric colour palette. 

Limited Edition Sequinned Check Dress, €129, Zara

Neon broderie midi dress with sweetheart neckline and puff sleeves, €89.86, ASOS

Lena tasselled printed cotton-voile wrap maxi dress, €300, Rhode

Prairie Dresses

Prairie dresses first crept onto the scene late last year and these frilly dresses in curtain-esque prints are winning over the fashion pack. According to Google, there has been a 165% increase year on year for this silhouette. 

The Royal Cinderella ruffled floral-print satin maxi dress, €1,492, The Vampire's Wife

Prairie Dress, €44, Topshop

Kate floral-printed cotton-poplin dress, €305, Batsheva

Summer dressing, sorted. 

READ: Neon, Tie Dye And Western Accents: Summer Fashion Trends As Told By Coachella

READ MORE: Highstreet Heroes: The Perfect White Tee