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This Instagram-Famous Fashion Brand Is Coming To Dublin

Dear debit card, I'm sorry...


It's no secret that Instagram is a constant source of sartorial inspiration. Whether it's learning how to wear the same silk midi skirt five ways, finding the latest cult buy or most recently, discovering that are fashion brands asides from H&M and Zara. 

Recently, the brand that's been not only on our but the entire population of Instagram's radar is Never Fully Dressed.

If you've been on Instagram over the past few months you're probably more than familiar with either the name or the aesthetic - the feed looks like a blogger's account with its washed out, street style-esque shots. They're also the brand behind that viral wrap skirt which became one of the most "famous" items of clothing of 2018.

Now a favourite amongst fashion it girls, Never Fully Dressed first began as a market stall in London where founder, Lucy Anne Tighe would customise small samples. Often referred to as a 'one stop shop for sophisticated sass' the brand has now over 350k followers on Instagram. Never Fully Dressed is a brand by women for women which aims to deliver chic, affordable, quality pieces which stand the test of time. One scroll through the site, the brand is a treasure trove of beautiful dresses - from dramatic leopard print and sultry slips to trend-led tiered maxis.

However, when it comes to shopping the pieces - it can only be done online or in selected Irish boutiques...until now. 

Announcing the news on the platform that brought the brand its success, Never Fully Dressed revealed that, due to popular demand, they are opening up a pop-up shop in Dublin later this month.  

The Never Fully Dressed pop-up boutique will be located on the ground floor in Powerscourt Townhouse and is open to the public from 12 pm on Friday, June 21 and closes at 6 pm on Sunday, June 23.

Shop what we'll be buying below...

Drew Dress, €89, Never Fully Dressed

Boob T, €33, Never Fully Dressed

Jaspre Tiger Skirt, €67, Never Fully Dressed

The 55 Jacket, €100, Never Fully Dressed

Frill Top Blouse, €78, Never Fully Dressed

Olivia Pearl Bag, €21, Never Fully Dressed

Lucia Dress, €100, Never Fully Dressed

Main image by @neverfullydressed on Instagram

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