The latest fashion trend to grasp public attention is one that will glean familiarity with most.
'One-mile wear' is a Japanese concept based around comfortable clothing that is worn within a one-mile radius of your home.
The main objective with one-mile wear is that the outfit is both smart enough to run errands while also being basic enough to be considered loungewear.
The concept is now being brought to life on this side of the world by ex-head buyer for John Lewis womenswear Jo Hooper.
Her new brand NRBY (as in ‘nearby’) is, in her own words, an expertly edited collection of shirts, tunic dresses, jumpsuits and knitwear.
A key pillar of NRBY is using natural fabrics – including washed linens, soft jersey, natural cotton and 5% cashmere – and flattering silhouettes.
With the re-introduction of billowing silhouettes and dainty bralettes into fashion vernacular, one could say that one-mile wear is the natural next step for Western fashion.
And hopefully, the end of athleisure once and for all.
Main image by @majawyh
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